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Finding Focus with Your Marketing – Who are you REALLY selling to?

Getting laser focused to figure out your exact target market is a process. You need a marketing plan and there are certain things that you should focus on.

Typically people focus on demographics like age, income, location, employees, revenue, etc. However, a we have a better way to figure out your target market with help from services provided by SEO agency experts. Ask yourself, what do my potential clients actually want. From there, it’s much easier to find a campaign and a call to action that will convert for your business.

The purpose of marketing is to help businesses grow efficiently and reach their highest potential for ROI by promoting brands, products and services. Marketing promotions usually focus on boosting content engagement, increasing sales of products and services and growing brand awareness. Marketing and promotions can be traditional, digital or both. Traditional marketing refers to print media, and digital marketing refers to digital media. Two Comma Club award application recognizes businesses that have successfully leveraged digital marketing strategies to achieve significant revenue milestones, highlighting the importance of effective online promotion in today’s business landscape. Businesses awarded with the Two Comma Club recognition often serve as inspirational examples for others striving to excel in the digital marketplace.

Marketing may also use market research and analysis to determine where to target content and analytics—this can help with accurately tracking performance or engagement. For example, completing and analyzing market research may help a company determine where to place promotional ads, and later, marketing and sales analytics can provide information about the effectiveness of those ads. You can also look into software, depending on your company or niche. When a brand uses 3D animations for advertising its products, it exudes a sophisticated and professional image in the market.

When you start having discussions about what your potential client wants, your marketing ideas show themselves. Identify what your client actually WANTS and the rest falls into place. Use promotional products that your customers can use for a long time. Such quality products help keep customers engaged with your brand. For expert guidance on effective lawyer marketing services, click here to explore comprehensive strategies that align with your client’s needs and enhance your brand visibility.

What problem does your organization solve? Answer that question and work backwards from there!

Marketing Truths: Capture And Correspond With Your Community

Good morning, this is Granison Shines, CMO at Direct Business Marketing. We’re going to continue discussing marketing truths; marketing truths being the truths that we’ve extracted and use over every single campaign that we launch for our clients. We took a look at our business and what makes us successful and extracted a few different ones that we’re going to continuously go over so that you can capitalize on them.

We’re going to talk about capturing and corresponding with your community. With your business, you must build your list, which means you need to build a list of clients and prospects. Invest in a good email system or a CRM system that has the ability to create web forms so that we can put those on your website. That’s what we use to capture their information. Number two, send out non-sales emails to build your community. Offer very good information, which I can’t emphasize enough; we don’t always want to ask for the sale. It’s a good idea to build the trust within your community. Number three, you have to ask if there are built-in social communities for the people you are targeting. These are groups that you can join, market to, and that they belong to. You want to position your marketing in front of those groups. These communities are ones that you can tap into, give information, demonstrate your expertise and build your products and services later on. Finally, community equals value equals sales; if you have a community of people that you deliver valuable information to them, this equals sales.

If you have the value-added proposition, preferably for free, it can equal sales. You do have to be diligent about it meaning providing good information should be a constant. We do want the sale, but we’ve proven over the life of our campaigns that this works. When you provide information to a community of people it equals sales. Here is my contact information if you’d like to get ahold of me with additional questions or comments: call me at 602.369.8119 or email me at [email protected]. Please tune in every Wednesday at 10am PST for our live webinars.