Hello everyone Granison Shines here with Direct Business Marketing talking with you today about the importance of event marketing and some tools to make sure it is a success. At Direct Business Marketing we have been utilizing event marketing for years and in the time have found what works and what doesn’t when preparing for your upcoming event. If you are getting ready to host an event or just looking to improve on the last one you had please reach out to me with any questions or comments.

First of all it is important to be aware of all the different types of events you can host to help educate your customer. Whether it is a town hall meeting, live webinar, or a workshop we have put together four of the key components to a successful event. People tend to buy from a credible, educated source and by hosting an event you are able to grow your credibility and also your customer base. An event will also require your customer base to act in some fashion before a specific date in order to be involved. A call to action before your event helps focus your customer base on the benefits your product or service will provide to them. Hosting an event will also imply scarcity to your customer and this can also serve as a call to action. A successful event will only be available to a certain number of people with an allotted amount of time making your message that much more powerful. The final component of a successful event deals with the fact your customer must make a commitment in order to attend the event. By developing this psychological factor of marketing you are gaining their attention and curiosity long before the event.

I hope this has provided some great information to get you started planning your next successful event. Make sure to download our marketing assessment tool off of the Direct Business Marketing website to find other great tools for your marketing needs. Thanks again for your time and make sure to stop back soon for more great marketing advice.