Real Estate Marketing Action Plan: $3,000 Budget

Marketing Action Plans for real estate agents is our topic again today. This week, we’re focusing on a plan for those of you that have about $3,000 to spend on marketing per month. If your marketing plan budget is less than that, you’ll want to check out the last few weeks of marketing plans that laid out a free marketing plan, a $500 budget plan, and a $1500 budget plan that might be right for you.

With a $3,000 marketing plan budget, you can expand your already existing Pay Per Click campaign to include other networks like Facebook, Bing, and Yahoo. Remember, if you’re already running an effective PPC campaign, you can expand the budget to expand the number of leads. You can also expand your TNT program. If you increase the number of videos you’re doing or the number of websites in your network. Next, we believe you should consider expanding your SEO backlinking. And finally, sending out mailers to a deliquent list can prove effective. We need to remember our printed materials because not everyone is comfortable with the online marketing yet.

Real Estate Marketing With A $1500 Monthly Budget

We’re continuing our marketing action plan series discussing your marketing strategies if you have a $1500 budget. If you haven’t checked out the zero dollar budget and $500 budget from earlier webinars, please check those out today.

First of all, if you have already used some of the previous items, you should implement your pay-per-click campaign or expand the campaign that you already have. You can do this by expanding to other networks like Bing and Yahoo. At this level, if you aren’t using PPC, you are missing out on leads.

Another marketing plan to consider with this budget in mind is an old school tactic that works well. Farm an area with printed material. Find an area that you know well or has the right price point and send out a strategic marketing campaign with a letter, postcard and door hanger.

You can also expand your SEO reach with backlinking and boost your organic search results. And the final thing that you can do with this type of monthly budget is expand your video bloggin efforts. We have a product called TNT that can help you with your online marketing campaigns.