Good morning, this is Granison Shines, CMO at Direct Business Marketing. We’re going to continue discussing marketing truths; marketing truths being the truths that we’ve extracted and use over every single campaign that we launch for our clients. We took a look at our business and what makes us successful and extracted a few different ones that we’re going to continuously go over so that you can capitalize on them.
We’re going to talk about capturing and corresponding with your community. With your business, you must build your list, which means you need to build a list of clients and prospects. Invest in a good email system or a CRM system that has the ability to create web forms so that we can put those on your website. That’s what we use to capture their information. Number two, send out non-sales emails to build your community. Offer very good information, which I can’t emphasize enough; we don’t always want to ask for the sale. It’s a good idea to build the trust within your community. Number three, you have to ask if there are built-in social communities for the people you are targeting. These are groups that you can join, market to, and that they belong to. You want to position your marketing in front of those groups. These communities are ones that you can tap into, give information, demonstrate your expertise and build your products and services later on. Finally, community equals value equals sales; if you have a community of people that you deliver valuable information to them, this equals sales.
If you have the value-added proposition, preferably for free, it can equal sales. You do have to be diligent about it meaning providing good information should be a constant. We do want the sale, but we’ve proven over the life of our campaigns that this works. When you provide information to a community of people it equals sales. Here is my contact information if you’d like to get ahold of me with additional questions or comments: call me at 602.369.8119 or email me at [email protected]. Please tune in every Wednesday at 10am PST for our live webinars.