Marketing Action Plans for the Short Or Stay Calculator

To assist you in marketing your Short Or Stay Calculator we have compiled a list of marketing action items below. We have also divided the list based on general marketing budgets. So, regardless of your monthly financial marketing commitment, there is an action plan to fit your needs.

The overview videos on in the left column provide a general synopsis of each general budget plan. We recommend that you first watch the overview video on the left column. Then watch the individual detail videos linked via the list in the right-hand column. NOTE: Some of the items are notes to expand current marketing campaigns, for those items we have linked to the original videos.

[clear]

Overview VideosDetailed Videos

$0 Budget

  1. Email Past Clients
  2. Post to Craigslist
  3. Video Blog
  4. Post to Social Networks
  5. Link from Your Current Site
  6. Provide a Live Open Forum
  7. Teach Other Agents

$500 Budget

  1. Complete Action Plan for $0 Budget
  2. Door Hangers in Your Listing Areas
  3. Sign Riders
  4. Press Release
  5. Info Tube Flyers
  6. Pay-Per-Click
  7. Content Submission

$1,500 Budget

  1. Complete Action Plan for $0 and $500 Budget
  2. Expand PPC (Watch PPC Video)
  3. Farm an Area via Printed Materials
  4. Expand SEO via Backlinking
  5. Expand Blogging via TNT

$3,000 Budget

  1. Complete Action Plan for $0, $500, and $1,500 Budget
  2. Expand PPC to Include Other Networks like Facebook, Bing, and Yahoo (Watch PPC Video)
  3. Expand TNT (Watch TNT Video)
  4. Expand SEO with More Keywords (Watch SEO Video)
  5. Farm Delinquent List via Printed Materials (Watch Farming Video)

$6,000 Budget

  1. Complete Action Plan for $0, $500, $1,500 and $3,000 Budget
  2. Mass Media like Radio, TV and Billboards
  3. Expand PPC to Include YouTube Ads (Watch PPC Video)
  4. Expand Farming via Printed Materials (Watch Farming Video)
  5. Advertise on High Traffic Industry Websites: Zillow, Trulia, Realtor.com, etc