If you’re an up-and-coming real estate agent that is looking for a way to market your real estate listings, Direct Business Marketing (DBM) has a tool for you. Direct Business Marketing offers their customers an add-on product known as IDX for those realtors that are looking to generate more leads. Of course, if you’ve looked at our marketing evaluation you know that there are other ways to generate leads to your website, however the IDX add-on is specific to realtors looking to market their real estate listings. The IDX component essentially bridges the gap between what the customer is searching for and what that particular realtor is marketing.
How does IDX work and how do you market real estate with it? Direct Business Marketing designs and creates a website that utilizes important SEO techniques; if you’re not familiar with SEO you can learn more about it on our marketing evaluation checklist. This website connects with all of the properties that are listed on your MLS site. When you market your real estate and use DBM’s IDX service, it sends every listing that you have to the internet as if it were its own website.
If you’re looking to market your real estate more effectively and reach out to more home buyers, than the IDX service is for you. By using our IDX service, a large amount of content relevant to your listings is available online for potential home buyers to find. Because of this, it makes it easier for search engines to find your listings and present them to the potential buyer.
Another plus of the IDX service is that potential home buyers can create their own account, save their searches and also be notified when new homes come on the market. There isn’t a better way to cater to your customer and market your real estate at the same time. To learn more about DBM’s IDX add-on and learn more about other ways to generate more traffic and leads to your website.