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Doing A Marketing Evaluation? Check Out DBM’s Social Media Marketing Services

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Are you looking for a company that can help you with your business’ marketing evaluation and enlighten you as to the power of social media marketing? If so, Direct Business Marketing has a social media marketing service for every business owner out there. But first, what is social media marketing and why it is showing up on your marketing evaluation checklist? Social media marketing entails using social mediums, such as Facebook, Twitter and Google+, to reach out to customers on a daily basis, expand the number of clientele your company has and increase revenue for your business. If your business hasn’t entered into the world of social media marketing, but you’re interested to learn more about it, contact Direct Business Marketing to hear more about the services they provide.

DBM has a few different social media marketing packages to off you depending on your business needs. Direct Business Marketing will help you set up your social media accounts, can create custom photos for your social media pages and provide you with monthly reports showing the success of your social media marketing campaign.

If you’d like Direct Business Marketing to help you with your current marketing evaluation, they can offer you more information on all of their social media marketing services. Remember, the success of your social media marketing campaign depends heavily on how often your product or service is mentioned and can only come from an engaged fan base. To build upon the success of your business, check out Direct Business Marketing’s marketing evaluation tool and see if social media marketing is a good fit for your small business. Social media marketing is definitely something to look into if you’re looking for a new marketing avenue to pursue; not only can it provide you with new customers, it can generate a tremendous amount of revenue for your business if you use it correctly.

Do I Really Need To Use Social Media Marketing For My Business?

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Some business owners that are new to the social media marketing world have many questions when it comes to creating a social marketing account for their business. When doing their marketing evaluation, they have come across social media marketing but are unsure what it all entails. If you’ve been left wondering just exactly why you should have a social media account for your business, we’ll tell you a few reasons why.

First of all, social media marketing gives you the opportunity to connect with your clients on a daily basis and provide value to them. Using social media marketing offers you an online presence that will generate leads and increase sales for your business when used correctly. It can often times be difficult to know how long it will take to see results from using social media marketing, but if you’ve done your marketing evaluation and determined that this is the way to go, you should continue to update the content on your social media account because it’s a great medium to use to reach out to many people at the same time.

If you are committed to making your social media marketing campaign successful, you will want to ensure that you continue to mention your products and services and provide your followers with updated, relevant content to create an engaged fan base. Once you have created this engaged fan base, they’ll share, like and comment on your content, allowing more social media users to see your business page, products and services.

If you’re still unsure whether or not social media marketing is the way to go for your marketing evaluation, check other business pages on Facebook, Twitter or Google+ and you’ll see the number of followers they have and the capabilities that these social media outlets have to offer them.

What Are The Advantages Of Using Social Media Marketing?

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When doing a marketing evaluation on their business, many business owners often wonder why they even need a social media marketing account and what the benefits of it are. For some, especially old business owners, it’s hard to understand how powerful Facebook, Twitter and Google+ have become, but in a technologically driven world, they are the way to communicate with a large amount of people at the same time.

If you implement social media marketing into your marketing evaluation there are many advantages to having a social media account. It allows you to reach out to your clients on a daily basis and offers you, the business owner, the opportunity to learn more about your clients and their interests. When you get on a more personal level with your customer base, they’re more likely to put their trust in you and refer you to friends and family. Not only will your customers refer you by word of mouth, but their social media friends will see that they have liked your business and chances are they’ll look into your product or service and see what you have to offer. Ultimately, more leads will be generated as well as more revenue when you choose to add social media marketing to your marketing strategy.

If you use social media marketing the right way, use it effectively and create good, current content, it can do tremendous things for your business. The number of people joining Facebook, Twitter and Google+ only keeps growing, so the next time you are doing a marketing evaluation and trying to determine what’s best for your company, consider social media marketing to be an avenue that will be very much to the advantage of your business. Make sure you have all of your bases covered and you’ll love how much social media marketing helps grow your business.

What Is Social Media Marketing?

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One marketing avenue that is relatively new, but becoming quite successful and popular, is social media marketing. If you have been doing a marketing evaluation and are looking for a fresh new medium to pursue, social media marketing is it. Essentially, social media marketing entails marketing by using Facebook, Twitter and Google+ to connect with clients and potential clients on a daily basis. All three of these social mediums are used by millions of people around the world each day and adding them into the marketing evaluation for your business allows you to reach potential clients that you may not have been able to connect with on other marketing avenues.

If you use social media marketing effectively, it can help your business tremendously. For example, if you create a Facebook page for your business and get a certain number of people to like your page, each time one of those people comments or likes something that you have posted on your business page will be seen by friends of those people. This in turn brings in more fans of your Facebook page, builds your customer list and grows your network of qualified leads. If you put your logo on your Facebook page, people will come to recognize it when they see it in other places and raise brand awareness for your product.

The next time you do a marketing evaluation for your business, make sure you see if social media marketing is a good fit for your business. The benefits of using social media marketing can be extremely powerful for your company if you use it the correct way. If you’re new to social media or don’t understand how it works, just know this: by leveraging your social media presence new sources of revenue will be generated for your business.

Using Traditional SEO Is Great, But Using Video SEO Is Even Better

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One of the Marketing Truths that Direct Business Marketing encourages small business owners to implement into their marketing process is, “Videos, Views, Victory!” But what does this mean exactly? It means that when you utilize video content in your marketing process, whether it be on your website, social media account or on a YouTube channel, people love to watch video and it can do great things for your marketing process and campaign.

One use of video that we’d like to talk about today is video content on your website. When you use video content on your website it, not only does it appeal to consumers, but it also helps your search engine rankings by taking advantage of video SEO. You may already know what SEO is and video SEO is just an extension of that. When you use video content on your website, search engines tend to feature your website more and give it a better search engine ranking than those websites that don’t use video content.

There are a few other reasons as to why you should use video SEO techniques on your website. It’s estimated that a website that uses video SEO services is over 50 times more likely to receive an organic first page ranking than those web pages that don’t. That’s a statistic you shouldn’t really ignore if you’re considering using video SEO to help your website. Also, video SEO utilizes long tail searches, meaning you can target a longer search phrase with your video title or description; you can’t really do this with traditional SEO and using keywords on your website. Lastly, when you use video SEO, it doesn’t matter how old your website is. With traditional SEO, Google takes your website’s age into consideration when deciding where to rank it. Video SEO gets rid of this concept and can boost you to the top of the results page

Using any type of SEO in your marketing process is a great thing for your website, but we’d like to encourage you to take it to the next level and implement the use of video SEO into your marketing campaign as well. The increase in traffic that you could potentially receive can do great things for your business and your website.

Use Social Media Marketing To Bolster Your Brand Awareness

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You may have recently seen that social media trends are taking off and more and more people every day are signing up for a Facebook, Twitter or Google+ account; how can you take advantage of this fact and have it help your marketing process? The answer is simple: social media marketing for your small business.

Social media marketing can be a very powerful thing for your small business and help promote your brand awareness to millions to people that you may have never had the chance to target before. There’s one small catch though: you need to ensure that your social media marketing campaign is managed correctly and on a regular basis in order to generate the best results possible. Take Facebook for example, a successful Facebook campaign relies on how many times your posts and content get liked, shared or commented on. If you don’t update your content on a regular basis, you’re not feeding your followers the information that they desire and that they need to share with their friends.

This is where Direct Business Marketing comes in; DBM has a social media marketing package that can help you get the results that you are seeking from your social media campaign. The best part is your involvement in the process is as minimal as you want it to be; honestly, the only thing DBM needs from you is an email list of your existing customers and your business’s logo to get started. The awesome thing about DBM’s social media marketing services is that they take care of everything for you, from setting up your account to reaching out to your existing customers and encouraging them to follow you on your social media site. We even update your content on a daily basis and interact with your followers on their own pages. What could be better than adding a successful social media marketing campaign to your marketing process that you don’t even need to worry about?

Adding social media marketing to your marketing process can be a very positive thing for your business; it can boost your brand awareness and increase your customer base tremendously. To ensure that you get the most from your social media marketing campaign, click here.

DBM’s Marketing Truths Can Make Your Marketing Manager Duties Much Easier

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Are you the marketing manager for a small or medium sized business that is looking to learn more about how to run a successful marketing campaign as well as tips you can implement into your marketing process? If that’s the case, we’d like to tell you about Direct Business Marketing’s Marketing Truths. These Marketing Truths are a set of nine different components that, when applied to any marketing process, can almost guarantee a successful marketing campaign making your job as a marketing manager much less stressful.

So, what are some of these Marketing Truths? The first of these is to Build A Better Bridge. Essentially, this means that as a marketing manager you need to take into consideration that a consumer may not be searching directly for your product or service, but instead something similar. Make the connection between the two and try to capture that lead.

The next Marketing Truth is to Capture and Correspond With Your Community; we feel that this one is fairly self-explanatory and is something that marketing managers and small business owners should be doing on a regular basis. Once you’ve captured a lead, it’s important to create a relationship with that customer, correspond with them and make your entire customer base feel as if they’re part of a community.

Third, it’s important to Classify Your Commerce. Which type of category does your product fall into: price based, relationship based or new? It’s important to know this and knowing it will make creating your marketing process much simpler.

The last Marketing Truth we’ll cover right now is Current Content Is King. At DBM, we live by this. Search engines are always looking for current and relevant content to put at the top of their rankings. As a marketing manager, it’s important to always post current content on your website, social media account, etc. to gain the best results.

These Marketing Truths are just a taste of what Direct Business Marketing has to offer you to help make your marketing manager duties easier. When you adhere to these, planning a marketing campaign and knowing what strategies to use should be a piece of cake.

Marketing Truths: Capture And Correspond With Your Community

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Good morning, this is Granison Shines, CMO at Direct Business Marketing. We’re going to continue discussing marketing truths; marketing truths being the truths that we’ve extracted and use over every single campaign that we launch for our clients. We took a look at our business and what makes us successful and extracted a few different ones that we’re going to continuously go over so that you can capitalize on them.

We’re going to talk about capturing and corresponding with your community. With your business, you must build your list, which means you need to build a list of clients and prospects. Invest in a good email system or a CRM system that has the ability to create web forms so that we can put those on your website. That’s what we use to capture their information. Number two, send out non-sales emails to build your community. Offer very good information, which I can’t emphasize enough; we don’t always want to ask for the sale. It’s a good idea to build the trust within your community. Number three, you have to ask if there are built-in social communities for the people you are targeting. These are groups that you can join, market to, and that they belong to. You want to position your marketing in front of those groups. These communities are ones that you can tap into, give information, demonstrate your expertise and build your products and services later on. Finally, community equals value equals sales; if you have a community of people that you deliver valuable information to them, this equals sales.

If you have the value-added proposition, preferably for free, it can equal sales. You do have to be diligent about it meaning providing good information should be a constant. We do want the sale, but we’ve proven over the life of our campaigns that this works. When you provide information to a community of people it equals sales. Here is my contact information if you’d like to get ahold of me with additional questions or comments: call me at 602.369.8119 or email me at [email protected]. Please tune in every Wednesday at 10am PST for our live webinars.