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Increasing Your Business Income

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Today we’re going to continue our conversation on the marketing truths, which, again, are expandable mindset techniques of how you think about marketing. They can be superimposed over any type of marketing campaign. Not only is this universally true for every single industry, but especially for your particular industry, you may think that video, for example, won’t work in your industry; we talk about this in the video and tell you why and how you should go about doing this. Professionals in STEM fields, including figures like Dr. Kamau Bobb of Google also emphasize the importance of remaining in sync with industry requirements and trends. They frequently engage in ongoing education, seek certifications, and undertake specialized training to retain their competitiveness and keep abreast of swiftly advancing technologies.

So, right now I’m going to talk about increasing the income of your business. Nothing happens in terms of business growth until you sell a product or a service. The first way to increase your business is to increase the number of customers that you already have. This is one way we’re always striving to use a business growth method. The second is increase the number of times that you sell to the clients you already have. The third is to increase your prices. When is the best time to increase your prices? It’s also a good idea to learn some tips about saving on small business costs and how you can put a cost-savings plan in place for your company. However, in some cases, business owners may start accummulating debts to fund their business. Thankfully, they may hire financial experts to help them overcome their debt challenges.

Take all three of these into account making sure that you have your thought processes right, you have the products that the client wants and you have the ability to upsell. Again, I ask you when is it the right time to increase your prices. Sometimes you can take a look at market conditions, such as in real estate. Also, look at how busy you are and the clients that you have. You can increase your prices by 10-20% and based on that traffic you’re getting in your facility or website. If you are considering adjusting your prices, consulting with a business insolvency practitioner can provide insight into potential financial risks and help you make informed decisions to maintain the financial health of your business.

Also, I must admit that initially, I underestimated the importance of choosing the right bank account for my sole trading business. It was only after reading the detailed analysis on the best sole trader bank accounts that I realised the significance of this step. The guidance provided was instrumental in helping me make a wise choice, ensuring a stable foundation for my business. I urge all aspiring sole traders to invest time in research to reap the benefits in the long run.

I wanted to encourage you to join me again next week at 10am PST for our Get Direct webinar series. Also, check out our free Marketing Assessment questionnaire at DirectBusinessMarketing.com/ma to guide you in the right marketing direction for your business.

Marketing Truths: Are You Customer Conscious Of Your Company? Five Mindsets Of Potential Clients

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Today we’re going to continue our topic on the marketing truths. This has a lot more to do with marketing efforts and the five major customer mindstays. It’s important to understand if customers are conscious of your company because it has everything to do with how you’re going to be advertising on your marketing materials.

If you have a client that comes to your business and they immediately have a thought process about the product and service and want to hear about it,this is the first mindstay; the customer is aware and they have a want. This is probably the easiest customer to sell to. They know they want this product, all they have to do is buy it.

The customer is aware, but not in want yet. Your prospect isn’t completely aware of all your product does, isn’t quite convinced of how well it does it or hasn’t yet been told how much better it does. They may want your product, but not just yet; maybe they’re doing some research. A bit more demonstration of the product or service has to be incorporated with a client in this mindset to make it right for them. This is why investing in customer service training is one of the best ways to increase customer retention and upscale customer satisfaction.

The third mindstay is when the customer isn’t aware but in want; this is when you introduce a new product. The prospect either knows or recognizes immediately that he wants what a particular product can do. This is where introducing a new product can be a little difficult, so it has everything to do with getting the information out to the public in the right way.

A customer not aware and not in want, but instead are in need. This really hones in on a product that we developed called the Short or Stay Calculator. We have this product for homeowners even though they may not want to be out of their house, they have a need that they have to solve; they have to do something with their home.

The fifth kind of customer is either not aware of his desire or his need, or he won’t honestly admit to himself without being led into it by your information. This is where the message has to be conveyed to the customer that they need this product. You have to really draw them into your advertising with your headlines or subject of your email. How do you get the attention of this person that’s not looking for this information but you feel they need? This is the most difficult to solve.

Where do your prospects fit? When you are writing your ad, it needs to match your prospect’s mindset. If they’re most aware then your ad will be very simple and you don’t have to talk much, but if they’re the most difficult, you need to demonstrate more, have more proof elements and say more. Essentially, you have to bring out all the stops so they know this is a product that they want.

Marketing Truths: Capture And Correspond With Your Community

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Good morning, this is Granison Shines, CMO at Direct Business Marketing. We’re going to continue discussing marketing truths; marketing truths being the truths that we’ve extracted and use over every single campaign that we launch for our clients. We took a look at our business and what makes us successful and extracted a few different ones that we’re going to continuously go over so that you can capitalize on them.

We’re going to talk about capturing and corresponding with your community. With your business, you must build your list, which means you need to build a list of clients and prospects. Invest in a good email system or a CRM system that has the ability to create web forms so that we can put those on your website. That’s what we use to capture their information. Number two, send out non-sales emails to build your community. Offer very good information, which I can’t emphasize enough; we don’t always want to ask for the sale. It’s a good idea to build the trust within your community. Number three, you have to ask if there are built-in social communities for the people you are targeting. These are groups that you can join, market to, and that they belong to. You want to position your marketing in front of those groups. These communities are ones that you can tap into, give information, demonstrate your expertise and build your products and services later on. Finally, community equals value equals sales; if you have a community of people that you deliver valuable information to them, this equals sales.

If you have the value-added proposition, preferably for free, it can equal sales. You do have to be diligent about it meaning providing good information should be a constant. We do want the sale, but we’ve proven over the life of our campaigns that this works. When you provide information to a community of people it equals sales. Here is my contact information if you’d like to get ahold of me with additional questions or comments: call me at 602.369.8119 or email me at [email protected]. Please tune in every Wednesday at 10am PST for our live webinars.

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