Hello, this is Granison Shines, Chief Marketing Officer at Direct Business Marketing. Today we are going to talk about email campaigning. Remember you should always be building your list; you should have a list of potential clients and/or clients stored in your CRM that has the auto responder connected to it so you can email. Now, the whole philosophy or the mindset is that you want to keep top of mind awareness so that you are always in front of them. Now, if you look at the email campaign, remember we have the four step campaign process such as generate, capture, store and nurture. This whole campaign is all about nurturing. We do have some generate items here we are going to talk about. There should be six emails with five of them non-business, and one of them business. We will talk about this a little more in another video series. The five emails that go out are non-business so they could be community related topics. Then you are going to hit them with an offer. So if you look all the way to the store portion here, this is where the email is going to come out of your auto responder and then pushing it out to your clients. What you want to do is make sure your clients to go to your website. You want them to see the information on your blog post. We will elaborate on this on a different series that we are going to do. We will talk about what type of email to send, plain text email or html email so you can track it. It looks like a plain text email with no graphics, leading them back to your website that has all the graphics and the video on it for your email campaign. This diagram is a very nurturing mindset for your email campaign so keep in mind this graphic information here. If you would like to contact me, you can reach me at 602-369-8119 or you can email me at [email protected] Don’t forget to download our free Marketing Assessment. It will tell you how you could be marketing for your marketing campaign.
Thanks for coming to our Get Direct live marketing webinar where today we’re going to continue our series on the event marketing action plan; this document was specifically designed for you to understand how to market events and all of the components you’ll need to successfully market an event. We’re still in the invitation stage. Today we’re talking about the event summary. This is important because this information is used as the event page copy and will be used on your landing page. It’s critical you provide a paragraph or some bullet points along with a video with the actual text; you do need to have some text and the video will supplement that.
You can see an example on the screen; if you click on the link it will take you to a page on our website that gives you some event summary examples. You’ll see we have a headline, a few paragraphs, bullet points and the soft offer. We always like to use bullet points in our event summaries because they are what get read the most. The soft offer is also very important because it lets the individual know what they’ll receive just for registering for your event. From there, you have some qualifiers and who should attend your particular event; you should identify your target market for this. The event details are also provided at the bottom of the page as well as equipment that may be needed for your event.
If you give this document to whoever plans your events, or even to your graphics department, it makes it such an easy event to plan. Once you get into the habit of filling out this document, you can plan your events in a very timely manner.
Again, thanks for joining me; please feel free to contact me via telephone or email if you have any additional questions. You can also download our free Marketing Assessment at https://directbusinessmarketing.com/ma or the document we just discussed, the Event Marketing Action Plan at https://directbusinessmarketing.com/store.
Do you need a marketing campaign? If so, today I’m going to discuss our marketing process at Direct Business Marketing. We have four different avenues that we focus on in our marketing campaign, Generate, Capture, Store and Nurture. If you look at the graphic in our video, you’ll see how the four avenues flow together.
The first thing you have to do is generate people to your marketing promotion. Secondly, you have to ensure that you capture that information because a prospect doesn’t change into a lead until they give you, at the very minimum, their name and email address. We also want to store this information in a database or somewhere trustworthy because we want to nurture the lead to the sale.
I want to talk to you about an offer and how you can use our particular marketing process to have better marketing flow within your organization. There are four deliverables you’ll get once you engage with us, in order to see where your marketing is currently and where it is going to go so you can have better success in delivering your products and services. The four deliverables are: marketing audit, current marketing flowchart, marketing assessment and new marketing flowchart.
The marketing audit is a very important document that outlines what you’re currently doing and what the ROI is on what you’re currently doing. The second deliverable is the marketing flowchart, which you have right now. This marketing flowchart will give you a visual perspective of what you’re doing and where the holes are that you need to fill in so that your marketing campaign can be successful. From there we give you the marketing assessment; here’s what you should be doing when we’re marketing towards your client-type. Lastly, you’ll get the new marketing flowchart; from a visual perspective, this is what your new marketing campaign will look like.
Please contact me directly and I can tell you more about how you can get these deliverables and how we can set up your marketing campaign for you. You can reach out to me via telephone at 602.369.8119 or email me at [email protected]