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Google Featuring Websites That Utilize Video; Take Advantage Of Video SEO Today!

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Recently it was found that videos were more likely to receive a first page search result listing over traditional web pages. This should convince you to take advantage of video SEO by using videos as a marketing medium for your business, right? When doing a marketing evaluation for your business, it is important to know what strategies are going to get your website noticed and one of those strategies is by using Search Engine Optimization (SEO). In this case, more specifically, let’s talk about video SEO. Video SEO is a set of techniques to ensure that Google helps you out a little bit and gets you to the top of their search results list.

How does it work? Basically, Google finds your video content, indexes it and then displays it when keywords linked to your video and content are entered into their search engine by the consumer. When a term is typed in by the consumer that matches a keyword, meta tag, title tag, or anything else that is linked to your video, it places your video at the top of the search results list on Google.

As of late, Google has even been featuring websites that use video over websites that don’t. If you’re not using video on your website, now is probably the time to start and take advantage of video SEO to drive more traffic to your website. If you would like to learn other ways to employ and utilize video SEO and how it can move your website to the top of Google results and improve the success of your business, Direct Business Marketing can help you with that. They’ll provide you with a marketing evaluation tool to see if using video on your website and taking advantage of video SEO is the right path for you.

Research Your Keywords To Find Your Customer Base Online

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Today I wanted to share some basic information on getting started with choosing the right search keywords for your service or product. Utilizing search engines can be a huge help to driving leads and traffic to your website if done correctly.

In order to make this successful it is important to do some research on what keywords will work best for you. This can easily be attained by using the Google keyword tool to find out how often keywords that pertain to your product or service are searched. Simply go to Google and search Google Keyword Tool. This tool can give you search results for the entire globe or just the United States and is a great research tool. When starting your research I would suggest using very common or general terms that match your product or service to get started. Once you have researched a handful of these general terms you can add locations or the names of people to your keyword to focus your research to key terms. The Google Keyword Tool will allow you to sort through all of these results and find the information you are looking for. Just by browsing around on this tool will give you a good idea of what people, whether in your town or across the globe, or most commonly searching for. It is also important to remember that Google localizes your search to where it thinks you are. So it is not always important to have your location included in the keyword in order to be successful.

Make sure you are utilizing this keyword research any time you blog or create content for your websites. For more information on building your brand and attracting customers, we suggest visiting https://www.qualtrics.com/experience-management/brand/brand-tracking-guide/.

What Methods Do Search Engines Use For SEO?

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If you are wondering how to use Search Engine Optimization (SEO) because you have recently done a marketing evaluation and need to improve your website overall, there are a few different ways that search engines determine which websites to place at the top of their search results. Of course, you can always help your website get to the top by using keywords, title tags, meta tags, relevant content and backlinks, but how do the search engines use this?

One of the ways is by using algorithms and indexing. Search engine crawlers find pages depending on certain algorithms by looking at different factors on that particular website.

One of the more common ways to get your website more prevalent within search results is to cross link it between pages of the same website. Consult with a link building agency regarding white hat links. Continuously updating and writing relevant content gives more prevalence to a website because it keeps search engines crawling through it often.

Understanding how to correctly use SEO and putting it into play is an important factor in the success of getting traffic to your website. It is also important, though, that you know what to do with that traffic once they have visited your website. Make sure that your website is highly accessible, engaging and user friendly to turn someone just browsing the internet into a repeat customer.

When doing a marketing evaluation for your business, it is important to keep all mediums of marketing in mind and know which ones are best for your company. If you do not know how to use them, however, your efforts will be wasted. Understanding how to use SEO and just how search engines determine which websites go at the top of their results list is imperative to generating more traffic to your website and running a successful online marketing campaign.

Use On-Page And Off-Page SEOs To Move Your Website To The Top Of Search Results

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When doing a marketing evaluation on what’s best for the success of your company, it’s best to understand some important facets that go along with the marketing avenues that you choose. For example, if you decide to do online marketing, one of the best ways to ensure you get traffic at your website is to utilize Search Engine Optimization (SEO). You may be wondering exactly how to use SEO? Really, it’s not that difficult.

The first type of SEO that can be used is on-page SEO, which entails using keywords, title tags, meta tags and your website’s content to improve the SEO of your website. If you’ve visited other websites before, you may have noticed a slew of different words to all placed together on the website. These words are there to help move your website to the top of a search engine’s results.

The next category for SEOs is off-page SEOs. Off-page SEOs entail using press releases, blogs and social bookmarkings and backlinking them to your website. Another important thing to keep in mind when going over your marketing evaluation is that all of your SEO techniques are White Hat, which means that all of the techniques that you’re using are deemed legal. If they aren’t White Hat, your website could be banned or blocked in a search engine, basically making all the work that you’ve done to create a fantastic and customer-pleasing website worthless.

The main thing to remember when going over your company’s marketing evaluation is that the higher your website appears in search engine results, the more traffic you’re likely to get on your website. It’s worth it to put the extra work in at the beginning and create a website that has many different types of SEOs to ensure the success of your business down the road.

Removing Negative Keywords From Your PPC Marketing Campaign Can Save You Money

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Today, we’re going to talk about a Pay-Per-Click subject that you need to know about if you’re running your own PPC marketing campaign. Of course, if we’re running your PPC marketing campaign for you, we’ll take care of it, but if not, this is something you should know. With your Pay-Per-Click marketing campaign, you want to take a look at negative keywords.

Basically, when you’re matching on keyword phrases and you’re doing a broad match on “short sale”, for example, anyone that types in these two keywords, your ad will show up. There are a lot of examples of phrases that have those two words, but they’re not looking for what you’re selling, for example JCPenneys “short for sale”. It has “short” and “sale” but those people are looking for clothes, so you’d put JCPenney as a negative keyword. Anytime your keyword shows up and JCPenneys, don’t show my ad; these are like stopping keyword phrases.

If you set up your broad matches and log into your account at Google Ad Words, go to keywords and roll over where it says “keyword details” and select the option that says “all”. This will show every keyword that your ad has ever been shown for. If you go through the list for keywords that don’t match what your ad is selling, add them to your negative keywords list. This can save you lots of money because a lot of times it will be someone that was looking for shorts, as opposed to short sales, but still saw your ad and clicked on it. You want to reserve your money for people who are highly interested to what you’re doing. Find those negative keywords and add them to your campaign because it will save you money.

Again, my name is Andrew Houglum with Direct Business Marketing. I would like to draw your attention to our Marketing Assessment at https://directbusinessmarketing.com/ma; you can download this document and it will help you with your marketing campaigns and strategies for your business.

Pay-Per-Click: Don’t Take Every Keyword Suggestion that Google Gives You

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Hello, my name is Andrew Houglum with Direct Business Marketing. I want to talk about a mistake that a lot of people make when they are managing their pay-per-click account. If you have a pay-per-click account through Google Ad Words, up at the top they have a lot of suggestions to help your campaign along. Now, something to keep in mind with these suggestions is Google’s whole goal in life is to spend your money that you have allocated for your budget as quickly as humanly possible. They want the money. Your goal is not to do that. Your goal is to have higher conversions or get the right clicks to your website or people that are looking for your products and services. From time to time, Google will make suggestions for keyword phrases telling you that you can get 20 more clicks if you use their keyword phrases. Again, our goal isn’t clicks, our goal is conversions. So, analyze every one of those suggested terms. There is a button that says, accept all suggestions. Don’t ever do that, because you want to go through the suggested terms and make sure they match for you. I’ll give you one example. Let’s say you are a realtor and maybe you are looking for people to sell their house, well some suggestions might be homes for sale. Well, those are buyers, that are someone looking to buy a house, not sell a house. So you don’t want to take those keywords. You have to weed through those keywords and don’t take every suggestion because what you will end up with is you will blow through your pay-per-click budget and not have the conversions that you want. You might want to find out more here!

Here’s my contact information and my name again is Andrew Houglum, with Direct Business Marketing. My phone number is 602-571-5803 and my email address is [email protected]. I want to draw your attention to https://directbusinessmarketing.com/ma for marketing assessment. It’s a great tool to use to assess your marketing today. Thanks and have a great day.

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