NEW IN THE INDUSTRY: Seller Leads widget on every page of your website! Wow!
Keeping your competitive edge for seller lead generation has never been easier for new agents and tenured professionals. We’re introducing an extremely affordable version of our hot selling product, the Home Profit Calculator or HPC – it’s called the HPC Widget. No set-up costs, just one low monthly fee.
Now you can have your very own HPC, as a widget, for any and every page of your website; yes the embed version is still available as well, so you can embed the HPC into any of your websites as well. Sweet huh?
You still have access to all the great features:
Friendly user-interface
Easy to use backend to manage leads, reports, colors, etc.
Ability to change standard video to your own
Port leads into your existing CRM via our API (one-time CRM set-up fee of $20 / CRM connection)
Customizable report options
Mobile friendly / responsive technology
Plus much more…
Take a look at in action here – Wells Realty Law (take a look at the orange widget at the bottom left). The widget can also be customized with your colors and in a different location.
Click the following link to ‘HPC Widget Order Form’ (Right click and then click ‘Save as…”). When you order, if desired, we will connect to your CRM at no charge until July 31st. Send the order form back to me at [email protected].
All Clients (including those that didn’t market at all)
5.2
4.8
4.5
14.6
Clients who ran one specific marketing campaign
20.1
18.3
19.1
43.2
Clients who two specific marketing campaigns
22
19.9
21.2
56.4
Clients who actively market their calculator on an ongoing basis
27.8
26.5
25.4
79.7
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The Proof is in the Pudding
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[/accordion] Ok, the “Leads-to-Listings” research results are in!!! Every Real Estate Agent that regularly markets one or both of our calculator products – The Short or Stay Calculator and/or the Home Profit Calculator – is getting leads which turn into listings. And each of those agents has a VERY SPECIFIC and CONSISTENT marketing campaign. They trusted us to set them on the path to success and we did!! Now we want to share that success with you, and at the same time, make this so simple for you that getting leads will be a virtual certainty. [alert_box style=”success” close=”no”]The chart on this page is lead statistics gathered from actual, current calculator clients. The statistics show that when the calculator is actively marketed, the leads come in![/alert_box] [/span5] [/row]
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How’d We Generate the Leads?
Looking at our most successful campaigns we’ve identified the top lead-generating marketing mediums. Every campaign includes the Home Profit Calculator and/or the Short Or Stay Calculator coupled with one or more of the following:
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Pay-Per-Click
Pay-Per-Click (PPC) the best and quickest method to generate leads into your calculator system. We recommend that every client start here. Why? Because it can be set-up quickly and a direct ROI can be measured. Plus, you have the added benefit of being on “page 1” of Google! More info on PPC.
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Print Farming
Blanketing your geographic farm area with post cards and flyers monthly is a great way to bring in leads and to create solid brand awareness which assists in your word-of-mouth, referral business. Homeowners in your area will start to associate your brand with real estate without even thinking about it.
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Radio
With the prices of both radio and online radio advertising coming down, this medium is a great way to generate leads. People listen on their drive or while at work, so for the most part – you have a captive audience. When using radio it’s critical that you select a “talk” station as opposed to a “music” station.
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SEO Local / Metro
Being listed in over 100 online directories and having your website show up via organic search engine results helps homeowners find you. This medium isn’t as quick-hitting as the other, but it is important in a balanced long-term marketing plan. More info on SEO.
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[accordions] [accordion title=”Calculator Marketing Flowchart”] At the end of the day, here’s what your marketing campaign should look like from a visual perspective.
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What’s Next?
We’ve found that the only reason most agents don’t market their calculator system is because they don’t know how. So, we’ve put together a number of hands-off marketing packages to make it easy!
In a nutshell, we’ve created 14 packages that will turn leads into listings for your real estate business. Honestly, the only reason you wouldn’t get listings is if you had absolutely no follow-up skills – other than that, this simply works!
PPC
Print Farming
SEO
Monthly Investment †
Basic *
–
–
$675
Enhanced *
–
–
$1,275
Basic *
1,000 pieces **
–
$1,420
Enhanced *
1,000 pieces **
–
$2,020
Basic *
2,500 pieces **
–
$2,120
Enhanced *
2,500 pieces **
–
$2,720
Basic *
1,000 pieces **
Local
$1,620
Enhanced *
1,000 pieces **
Local
$2,220
Basic *
2,500 pieces **
Local
$2,320
Enhanced *
2,500 pieces **
Local
$2,920
Basic *
1,000 pieces **
Local / Metro
$1,920
Enhanced *
1,000 pieces **
Local / Metro
$2,520
Basic *
2,500 pieces **
Local / Metro
$2,620
Enhanced *
2,500 pieces **
Local / Metro
$3,220
NOTE: Radio marketing can be added to any one of these packages, but would require a custom quote.
† – These prices don’t include our CRM tool; which we recommend for anybody who doesn’t currently have one. Our CRM tool is $200 / month for unlimited users and unlimited contacts. Ask us for more info.
* – a portion of the monthly fee will be paid directly to Google for clicks. The monthly portion is $500 for Basic and $1,000 for Enhanced. This amount IS included in the monthly investment. That is, the monthly investment is an all inclusive price.
** – represents the number of post cards / print marketing materials, we will design, print, and send on your behalf. Printing and postage IS included in the monthly investment. That is, the monthly investment is an all inclusive price.
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Tracking and Managing Leads
Once this campaign is in place and launched into your target market, it is imperative to track the result in order to manage the campaign in terms of leads and listings. And to get a perspective on when you should take the next step to increase the traction of the campaign. For this reason, we provide 24/7 access to your personalized dashboard.
This dashboard tracks highly important key metrics such as:
# of leads
Number of visitors
Google Analytics
Tracking codes for each medium
PPC / SEM Ads
Keywords
And much more…
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https://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.png00Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2014-01-15 09:51:002015-06-24 08:45:21Calculator Marketing Plan
It is a Plug-N-Play marketing system designed specifically for Realtors to generate, capture, and store Seller Leads.
800% ROI
For every $1 our real estate clients spend with us they earn $8 in GCI.
1
2
3
1
Your landing page will have your logo branding
2
Create a custom landing page video
3
Calculator can be embedded into any other website
See Why Agents and Expansion Teams Choose the Home Profit Calculator!
Seller Leads
Our Home Profit Calculator, seller lead program, is highly customizable and very productive.
Proven Marketing
Our proven pay-per-click ad program will generate seller leads directly to your inbox.
Fully Custom Websites
Our custom website help you stand out from the cookie cutter crowd that clutters the real estate market.
Innovative Ideas
We design a custom blueprint, just for your business, that uses innovative ideas to ensure you get the most out of every lead!
Client Relationship Management
We can help build out your existing CRM or you can utilize our stealth like system to track every lead.
Quick Setup
We’ll have your seller lead generation website up and running within 48-hours or less.
Real Estate marketing has been our specialty since our inception. Quite honestly, we’re thriving because our real estate clients are thriving!
Get More Listings Today!
$2.1 Billion
average worth of leads for our clients per year
69%
of home shoppers who take action on a real estate website begin by typing a local term into a search engine
56%
of agent’s budget is spent online – maximize yours!
What our customer say about us
After working with 2 other “experts” over a year’s time period, we were completely frustrated at the lack of results we were getting based on the thousands of dollars we were investing month in and month out. When we turned to Direct Business Marketing (DBM) for help, we weren’t sure if they were just going to be the third company we would be disappointed in or if our fortunes had changed… Boy were we happy it was the latter!
Within 2 months of working with DBM we saw a 300+% increase in leads using the same monthly spend. We’ve now more than tripled our PPC spend as the number of leads and quality of leads we’re receiving continues to get better and better!
Fred WeaverGroup 46:10 Network
I’ve been using Direct Business Marketing’s Seller Leads program and I’ve been getting plenty of leads – I’m mean good quality leads too. These guys have been managing a small, yet effective, PPC campaign driving Internet leads to my Home Profit Calculator website. And it HAS gotten me leads.
Put it like this, in a month’s time, I’ve signed on 2 listings without spending my entire $500 budget. I’m telling you this because I believe this program will work for you too if you’re looking at generating seller leads. Thanks a bunch guys!!!
Bryant Tutas
Demo / Free Trial
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https://directbusinessmarketing.com/wp-content/uploads/2013/06/DBM-icon-real-estate-home-profit-calculator.png300300Webmasterhttps://directbusinessmarketing.com/wp-content/uploads/2016/02/DBM-logo_horizontal_white_100x275.pngWebmaster2013-06-09 20:14:372017-06-14 09:57:40Real Estate: Home Profit Calculator