Unique Selling Proposition (USP)

Unique Selling Proposition (USP)

Your USP should answer this question from your client-type’s perspective: “Why should I do business with you above any and all other options available to me including doing nothing or whatever I am doing now?  Why should I choose your business, your product, or your service vs. any other competitive option available to me?”

To assist in constructing you USP we have created this “fill in the blank” formula.

For example:

Direct Business Marketing is a marketing consulting firm for small to medium sized businesses who want to focus their marketing and generate more leads.  We create and execute a marketing plans that is customized for each client to increase our client’s sales.

USP Formula: (copy below and fill out)


__________________ is a __________________ for

Name of company                          expertise

________________ who want to _______________

whoever you serve                                     do what?


__________________    ____________________

Name of company                      the verb of the process

to or for  ________________________________

for what purpose / in order to do what


Need assistance with our USP?  Get on my calendar and I’d be more than happy to help.

DBM’s Two Phase Approach To Building You Sound Marketing Manager Services

If you’re thinking about contacting Direct Business Marketing to inquire about their marketing manager services, we think that’s a great idea for a number of different reasons. When you outsource your marketing manager duties and rely on DBM to build a sound marketing process, it frees up your time and energy to focus on growing your business. Today we’d like to go over part of the implementation process that Direct Business Marketing uses with their marketing manager services so you know what to expect when contacting them.

Direct Business Marketing uses a two phase approach when implementing their marketing manager services into your business’s marketing process. The first phase can be broken down into two different sections. First, we will work with you to go over your existing marketing strategies and the success, or lack thereof, that they’ve brought to your business. DBM will build on any successful marketing campaign that you already have in place because if something isn’t broken, why fix it? They also don’t want to waste the time, energy or money that you’ve already put into these campaigns. Next, they’ll discuss your target customer base and create a marketing campaign that best fits the needs of that customer base; they’ll also create tracking mechanisms that coincide with these campaigns so that you’ll always know what type of results our marketing manager services are bringing you.

The second phase is all about deploying and managing your new marketing campaign. We’ll monitor your processes on a daily basis to ensure that things are running smoothly and we’re getting the results that we anticipated. If things aren’t what we expect them to be, we’ll make adjustments to any marketing process necessary.

Outsourcing your marketing manager duties is a very smart move for your small business and when you work with DBM, you’ll get an entire team of experienced and dedicated marketing professionals to help you generate more leads and sales to grow your business.

Using Up-And-Coming Web Solutions To Meet Your Marketing Objectives

Are you looking for a company that can provide you with a variety of web solutions that will help you meet your business and marketing objectives? If so, we’d like to encourage you to check out Direct Business Marketing (DBM) at DBM is an experienced, technologically advance marketing firm that specializes in providing small and medium sized businesses with a variety of web solutions to improve their online presence, generate more leads and sales and grow their clientele list. Right now we’d like to tell you about a few different up-and-coming web solutions that DBM has to offer small business owners.

One of the web solutions that DBM can offer you, and one of the marketing avenues that is becoming more popular, is social media marketing. Social media marketing is essentially using any social medium, such as Facebook, Twitter or Google+, to reach out to your customers and connect with them on a daily, and more personalized basis. The social media marketing services that DBM has to offer their customers includes regular management of their account, ensuring content is always current as well as commenting on other pages and profiles. Social media marketing has really taken off in the past few years and it’s a good way for small business owners to promote their brand and generate a larger following of consumers.

Another web solution that DBM provides is a mobile optimization add-on to a small business’s new or existing website. It’s estimated that over half of all internet users use a mobile device to access the internet, so why not cater to those people by making your website more user friendly? When you use mobile optimization as a web solution, DBM creates one website that automatically detects whether the consumer is using a computer or mobile device. Based on this, they direct the consumer to that website.

If you’re looking for a few fresh new ways to improve your online presence and you want to appeal to more consumers, consider taking advantage of the many web solutions that DBM has to offer. They can help you meet the marketing objectives you’ve established for your business all while helping it grow.

What Are The Benefits Of DBM’s Marketing Manager Services?

Are you looking for a marketing manager to help prioritize and implement your marketing objectives but you run a small business and aren’t interested in hiring another employee? If so, Direct Business Marketing (DBM) has a service they’d like to offer you, their Chief Marketing Officer (CMO) services. With DBM’s Chief Marketing Officer services, you have an exclusive marketing manager for your company without having to hire an additional employee. When it’s time to expand your team for other roles, a staffing company like EuWorkers agence interim métallurgie can efficiently connect you with qualified candidates. Today we’d like to go over some of the other benefits of using Direct Business Marketing’s marketing manager services.

If you use DBM’s Chief Marketing Officer services, not only will it save you in payroll due to not having to hire an additional employee, it also saves you money in taxes and benefits. The monetary aspect isn’t the only thing; when you use our marketing managers, your projects are completed faster and we take a team approach to all projects and campaigns that we undertake. It’s like you have multiple marketing managers instead of just one! We provide you with progress updates on your marketing campaign as often as needed so you always know well your marketing objectives are being met and how successful your campaign is.

At Direct Business Marketing we have several proven, successful processes, such as our Marketing Truths, that we apply to every marketing campaign we undertake. By allowing us to be your business’s marketing manager, we see your marketing campaign through the entire process and strive for the same successes that you do as a business owner. We can help you generate more leads, wide your customer base and increase your business’s revenue with our trusted and proven marketing manager services. Please contact us today at Direct Business Marketing to find out more information on how we can help you become successful and meet your marketing objectives and goals.

Using Facebook As A Social Media Marketing Avenue Can Increase Your Customer Base Tremendously

Facebook is one of the most popular social media sites in the world and that’s why many small business owners choose to create a Facebook page for their business and partake in social media marketing. If your business currently isn’t taking advantage of the many benefits of social media marketing to meet your business’s marketing objectives, it’s something that you should really look into. By having a Facebook account you can interact with your customers on a daily basis and interact with them on a more personal level. This creates a better sense of trust between the business owner and customer and strengthens the relationship and their loyalty to your business.

There are so many other advantages to having a social media marketing campaign for your business besides strengthening existing customer relationships. Having a social media marketing campaign also provides you with the opportunity to grow your customer base, generate more leads for your business and followers of your Facebook page. It’s a great way to increase your revenue and all you have to do is regularly update your Facebook page. When you do update your Facebook page, it’s important to use content that is relevant and will grab the attention of your Facebook friends. The ultimate goal is to have your friends like your posts or comment on them; their friends will see this action and, if your posts are intriguing enough, they could potentially start following your page as well.

It’s reported that businesses that use social media marketing increase their number of Facebook friends by about 9% a month and twice as much annually. Can you imagine the number of leads that this could be for your business? If you are not satisfied with how your current marketing strategies are meeting your business’s marketing objectives consider launching a social media marketing campaign.

Use DBM’s IDX Add-on To Market Real Estate To Your Customers Better

If you’re an up-and-coming real estate agent that is looking for a way to market your real estate listings, Direct Business Marketing (DBM) has a tool for you. Direct Business Marketing offers their customers an add-on product known as IDX for those realtors that are looking to generate more leads. Of course, if you’ve looked at our marketing evaluation you know that there are other ways to generate leads to your website, however the IDX add-on is specific to realtors looking to market their real estate listings. The IDX component essentially bridges the gap between what the customer is searching for and what that particular realtor is marketing.

How does IDX work and how do you market real estate with it? Direct Business Marketing designs and creates a website that utilizes important SEO techniques; if you’re not familiar with SEO you can learn more about it on our marketing evaluation checklist. This website connects with all of the properties that are listed on your MLS site. When you market your real estate and use DBM’s IDX service, it sends every listing that you have to the internet as if it were its own website.

If you’re looking to market your real estate more effectively and reach out to more home buyers, than the IDX service is for you. By using our IDX service, a large amount of content relevant to your listings is available online for potential home buyers to find. Because of this, it makes it easier for search engines to find your listings and present them to the potential buyer.

Another plus of the IDX service is that potential home buyers can create their own account, save their searches and also be notified when new homes come on the market. There isn’t a better way to cater to your customer and market your real estate at the same time. To learn more about DBM’s IDX add-on and learn more about other ways to generate more traffic and leads to your website.

How DBM Launches Their Marketing Manager Services

You may have heard about our Chief Marketing Officer (CMO) services at Direct Business Marketing and are more curious to know how we approach a task such as this. Before we begin, however, we’d like to briefly touch on what our CMO services can offer you as a business owner. With DBM’s CMO services, it essentially allows you to outsource all of your marketing to us and allow use to basically be a marketing manager for you, as if we were employed by your company directly. Many small business owners have found our CMO service very helpful as they have little time or experience to dedicate to their marketing campaign. When you allow us to be your marketing manager, we will design and create a marketing strategy that will work for your business based on the different marketing strategies we have on our marketing evaluation checklist. If you’d like to view our marketing evaluation checklist, it can be downloaded off of our website at

When implement your CMO services, we take a two phase approach to the process. The first phase can be broken into two different pieces with the first portion being to understand your current marketing efforts. As your marketing manager we do this to piggyback off of successful marketing strategies that already exist for your company. The second portion of phase one is to design a marketing campaign with the right types of marketing and ROI tracking mechanisms. When DBM is your marketing manager, we focus your marketing campaign on your ideal target market to ensure the best results.

The second phase of our CMO implementation is to deploy, manage and update your marketing campaigns on a regular basis. We do this to ensure that your content is constantly updated to generate more leads, traffic and sales.

If you have any more questions about our CMO services, how allowing us to be your marketing manager can benefit your company or would like to check out our marketing evaluation checklist, visit our website today. There’s a wealth of information out there waiting for you.

How To Use SEO To Increase Your Website Traffic

It’s a commonly known fact that when using a search engine online, the websites that appear at the very beginning of the search results are the ones that get visited the most frequently. Who would want to skip to one of the middle or last pages of search results if a perfectly good link is provided to them at the very beginning?

One way to ensure that your website gets move to the top of the search results list is to utilize what’s known as Search Engine Optimization (SEO). If you’ve recently worked on your marketing evaluation, you may already be aware of how to use SEO, but if you haven’t, what is SEO and how do you use SEO? When doing a marketing evaluation for your business, if you utilize online marketing, you want to ensure that your company is taking advantage of SEO to ensure the most traffic to your website. This applies to various fields, such as law firms. Following effective law firm SEO tips, like those from UpWork, can enhance online visibility and attract the right audience.

SEO is basically using various tools to move your website to the top of the search engine results. There are several different ways to do this. The first is via on-page SEOs, which can include your content, meta tags, keyword phrases and title tags. There are also off-page SEOs which mostly consist of backlinks. By utilizing all of these methods it will help to get your website moved to the top of the search engine’s results. If you’re currently doing a marketing evaluation for your business and are thinking about rebuilding your website to improve its success and the number of potential customers it reaches, or if you’re just venturing into the world of online marketing, make sure that you’re using these key items to enhance your SEO. By doing this you will increase the amount of traffic to your website, generate more leads and improve the overall success of your business. In addition to SEO, your website should also have a simple yet appealing charity web design to keep more people to stay on your website for a longer period of time.