When we talk about using video SEO as a technique to move your website to the front of a search engine’s results list, what types of videos are actually deemed acceptable by Google? As we’ve stated before, when redoing your marketing evaluation, you want to make sure that you fully understand all the right ways to use video on your website if you’re taking advantage of the many benefits of video SEO. Many small business owners wonder what types of video they have to use and are often hesitant to create a video of themselves. Although there’s no need to be apprehensive about this, and it’s worth it in the long run because you’ll be using video SEO to get more traffic to your website, there are other ways you can take advantage of video SEO without creating a video of yourself in it. Google actually accepts other video clips, slide shows and animated PowerPoint presentations as video; using these means will also get you bumped to the top of the list and help you use video SEO to market your business.

You may be wondering how and why this works. Although Google can recognize a video on a website, it doesn’t actually know what the content of the video is. It relies on the title of the video as well as other tags to decipher what your video is actually about. From this, it determines which videos are worthy of video SEO.

If you’re curious to learn more about video SEO and how it works, you can always check out the marketing evaluation that Direct Business Marketing has on their website. If can help you determine if video is a medium for you to put into play with your business’ marketing campaign, and if so, how you can utilize video SEO to optimize the number of leads being driven to your website.