YouTube is Listening – Online Marketing with Video

Thanks for joining us with another Get Direct Online

Marketing webinars. Today we are talking about video

marketing with YouTube. We strongly suggest to all of our

clients that they use video. The more video you make, the

greater your results. And you can kill several birds with

one stone in your online marketing efforts while making

videos.

Youtube is actively transcribing your videos. When you

make a video be sure that you speak clearly at the

beginning of your video, using keywords. Use these

keywords as often and as naturally as possible.

Take advantage of those initial few words that are

transcribed by YouTube and, in turn, searched by Google.

Your online marketing process will benefit by making this

one little change.

Online Marketing For Real Estate Professionals

Today we’re talking about Online Marketing strategy for realtors and real estate professionals. We’d like to give you an idea about the success that we’ve had in the real estate industry with online marketing.

We provide a variety of services to realtors that are looking to market their business online. First, we offer a branded website that is about you and your real estate team, effectively marketing your business online.

Second, many realtors are marketing to home buyers. So, we provide a website that has your IDX solutions. This domain is a search engine optimized to make it easier to find in search rankings.

We also provide websites that you can use to market to people looking to sell their home and websites that market to other agents and people that you are recruiting to join your company.

All of these online marketing options are provide with our marketing experience and offline marketing solutions.

Video Marketing Madness – Free Tools & Tips

Today I’m going to speak to you about a topic that Andrew discussed last week, where to find information on Video Marketing Madness. We continually answer questions about video marketing; how to do it, tools to use, and other video marketing tips.

Andrew made a video that is about 15 minutes long. You can check it out for more tips. Also, if you know Direct Business Marketing’s philosophy at all, you already understand that 90% of our clients use video marketing. It’s important for potential clients to see your face, especially for customer intimate industries like real estate.

You can watch this video at http://KevinAndFred.com/vmm-random-tips. There are lots of tricks and tips that you can use right now.

SoS Marketing Tips – Using Door Hangers | Direct Business Marketing


http://ShortorStay.com/agents/
Granison Shines discusses the Short or Stay Marketing System created to generate leads for realtors who deal with short sales. Today”s topic discusses using Door Hangers to generate leads.

Video Marketing Madness – Online Marketing Tools

Video Marketing Madness – Online Marketing Tools

Today, we’d like to announce a new package that will help with video marketing as a part of your online marketing plan. We receive lots of questions about video marketing and video blogging. So, today, we’re going to talk about an interesting new product that we are creating with Kevin Kauffman and Fred Weaver called Video Marketing Madness. For those that don’t know Kevin and Fred, they have been running a very successful real estate business in Arizona and it has been aided by the use of video marketing.

We’ve taking a behind the scenes look at how Kevin and Fred use video marketing and packaged it up into a step by step process. Basically, the steps that it takes to effectively use video marketing. Be sure to sign up at http://KevinAndFred.com for more information about the release of this package. In the meantime, you can also check out http://kevinandfred.com for more information on video blogging. We’re putting the finishing touches on a video marketing package that will give you a specific process to follow in effectively using video marketing as part of your online marketing package.

Free Marketing Plan – Email Marketing

Free Marketing Plan – Email Marketing

As we continue our series on marketing plans based on your budget, we discuss email marketing to increase your business. Your online marketing plan can be greatly bolstered by several free marketing solutions and email marketing is just one of them.

Email is still a very effective way of grabbing attention for your products or services. People are using a variety of sources to receive emails. So, we need to keep that in mind when we are using email as a method of online marketing. Keep in mind that we don’t want to create a lenghty email because many people are viewing your emails on a mobile device or tablet. So, for easy reading, we suggest you to keep the email marketing messages short.

If you don’t already have an email list, you should start building a list. We have spoken previously about building a community and this will come into play when you start your email marketing campaign.

There are three things to remember when you’re sending out emails as a part of your online marketing campaign. First, you should be emailing past clients. Stay in touch with them. Pick a frequency and stick to it. We recommend AT LEAST once per month. Also, you should set them up on an automated drip campaign. This is a great way to nuture your community.

Lastly, there are a few “best practices” you should keep in mind when setting up your online marketing plan and email marketing campaign. The subject line is important. It should be attention grabbing because they will look at it, judge it, and decide whether they will read it or not. The body copy is important. You should have one paragraph, maybe two, and that is it. Then include a few bullet points. Finish with a link to your website, not the homepage, but the specific page that you want them to land on. If you’d like to take it a step further, have a video on the page that you link to.

You can check out
https://directbusinessmarketing.com/downloads/sos/email-marketing-checklist.pdf for more information.

Pay-Per-Click: Does it Really Work?

Join Andrew Houglum as he does an in-depth webinar are pay-per-click (PPC) and provides some tips and tricks on how to ensure it works for you.

Posting Video to YouTube – Best Practices

No online marketing strategy is complete without a plan to move up the “organic” rankings.  One of the easiest ways to help your cause is by posting video blogs.  A video blog post on your SoS website does a number of things:

  1. It allows the visitor to “get to know you” – this is critical, because real estate is such a relationship business.
  2. It gives Google content via the text you post on your website and the video you post on YouTube.

There are multiple ways to enhance your vidoe blogging efforts. Creating a few good habits from the list below will generate positive results both in the short term and long term.

Simple Steps to Help Your Video Blogging Efforts

  • Keep your videos short.  Each video should be under 3 minutes with 2 minutes as your goal.
  • Follow this simple formula:
    1. Introduction – who are you and where are you or where are the people you serve
    2. Connect with the viewer – the goal is to get each viewer to identify with you and reach that moment where they say “This video is relevant to me!” For example, “I help homeowners in Northern California avoid foreclosure” or “I sell muffler belts for 1986 Camaros” Whatever your niche is, we want the viewer to realize immediately that this video is for them.
    3. Display your expertise – inevitably, you know more about your product/service than somebody searching for your product/service. Let them know that you are the expert they are looking for.  Give the viewer a reason to choose you or your product/service.
    4. Call to action – Tell the viewer what to do next. The average web surfer is only looking for what they can click on next. So, TELL THEM what to click on next.
  • Make several videos at a time… It saves you time!  Block out 1 hour a week and you can make and post as many as 5 videos.
  • Topics: FAQs, Bank Processes, Federal Programs, Reasons to Short Sale, Short Sales vs. Alternatives, and SAQs (should ask questions – i.e. what questions “should” the homeowner ask, but isn’t)
  • Repeat!  A visitor that is on your website today, wasn’t there 3 months ago; so it doesn’t hurt to talk about major topics once a quarter.  Plus, you now have more videos on the same topic helping you to dominate that search term.
  • Title it right.  Make sure you include your area and a key phrase in your title.  For example, if my video is on Wells Fargo’s short sale process, I might title my video: “Wells Fargo Short Sale Process – Phoenix Short Sale Help”  or “Wells Fargo Short Sale Process | Phoenix Short Sale Specialist”
  • Put your call-to-action into your YouTube description.  That is, start your YouTube descriptions with “http://yourdomain.com” – make sure to include the “http://” part as that tells YouTube you want a link and not just text. This puts viewers one click away from your lead capture page.
  • And finally, remember that while you want thousands of people to see your video, you’re still talking to just ONE potential customer.

Online Marketing Plan With A $0 Budget

Online Marketing Plan With A $0 Budget

Today, we’re starting a new marketing series focused on marketing plans developed with your budget in mind. The first marketing action plan we’ll be discussing is for those of you that have no money in your budget.

With online marketing, there are two things that we need to keep in mind. We have to give the search engines what they want, and we also need to satisfy the human psyche.

We’re focusing on one of the critical pieces of an online marketing today with any small budget, video blogging. There are some finite ways to capitalize on video blogging as it relates to your marketing program.

First, take advantage of Youtube. Youtube is the second most accessed search engine in the world, following the king of all search engines, Google. Plus, Google now owns Youtube. So, the content on Youtube inherently ranks well in Google search engines.

A second factor to consider when video blogging is that videos allow the visitor to “get to know you”. This is critical, because, unless you are a megabrand like WalMart, people prefer to conduct business with people, making relationships and familiarity critical to the business-client relationship. This satisfies the "human psyche" that we referred to earlier.

Creating a video, as mentioned above, also satisfies the search engines. It gives Google content via the text you post on your website and the video you post on YouTube (much like this blog post-video with text to accommodate it). There are also multiple ways to enhance your video blogging efforts when marketing online. Creating a few good habits from the list below will generate positive results both in the short term and long term.

  • Keep your videos short. Each video should be under 3 minutes with 2 minutes as your goal.

  • Follow this simple formula:

    1. Introduction – who are you and where are you or where are the people you serve

    2. Connect with the viewer – the goal is to get each viewer to identify with you and reach that moment where they say “This video is relevant to me!” For example, “I help homeowners in Northern California avoid foreclosure” or “I sell muffler belts for 1986 Camaros” Whatever your niche is, we want the viewer to realize immediately that this video is for them.

    3. Display your expertise – inevitably, you know more about your product/service than somebody searching for your product/service. Let them know that you are the expert they are looking for. Give the viewer a reason to choose you or your product/service.

    4. Call to action – Tell the viewer what to do next. The average web surfer is only looking for what they can click on next. So, TELL THEM what to click on next.

  • Make several videos at a time… It saves you time! Block out 1 hour a week and you can make and post as many as 5 videos.

  • Topics: FAQs, Bank Processes, Federal Programs, Reasons to Short Sale, Short Sales vs. Alternatives, and SAQs (should ask questions – i.e. what questions “should” the homeowner ask, but isn’t)

  • Repeat! A visitor that is on your website today, wasn’t there 3 months ago; so it doesn’t hurt to talk about major topics once a quarter. Plus, you now have more videos on the same topic helping you to dominate that search term.

  • Title it right. Make sure you include your area and a key phrase in your title. For example, if my video is on Wells Fargo’s short sale process, I might title my video: “Wells Fargo Short Sale Process – Phoenix Short Sale Help” or “Wells Fargo Short Sale Process | Phoenix Short Sale Specialist”

  • Put your call-to-action into your YouTube description. That is, start your YouTube descriptions with “http://yourdomain.com” – make sure to include the “http://” part as that tells YouTube you want a link and not just text. This puts viewers one click away from your lead capture page.

  • And finally, remember that while you want thousands of people to see your video, you’re still talking to just ONE potential customer.

    Your online marketing is crucial to the results that you will see from the website. Directly marketing to your clients by giving them the information that they are looking for will position you as an expert in the field and generate more leads.

  • Content Submission

    Today’s online marketing topic is about content submission. Last week Drew spoke about how important it is to give good information on your website. Video, text, and audio can all be used to market your business and demonstrate your expertise. Remember, you’re marketing to human beings and people buy from people. That’s why we heavily suggest that you use video to promote your business.

    With our content submission services, we allow realtors to focus on getting listings and selling homes. You have some responsibility in the marketing process by creating text, audio, or video to demonstrate that you are the expert.

    From that point, Direct Business Marketing takes over by creating a keyword rich piece of content that can be uploaded to your website, giving web searchers the information that they are looking for, while positioning you as the expert. We provide our clients with a “best practices” document that will give you some helpful tips on making effective video to generate a response or lead.

    The benefit to this service is that you can focus on what you do best and we will focus on what we do best. You’ll also have a website that is updated regularly, which is crucial to getting attention from search engines like Google. And lastly, you’re giving potential customers what they want, information and call to action (What they should do).

    For more information on this service, give me a call at 602-369-8119.
    Learn about DBM’s Content Submission Services.

    How to Add Google Analytics Tracking Code and Conversion Code

    It is imparative on your Short Or Stay (SoS) website that you track where your visitors are coming from.  Using this knowledge you can focus your marketing dollars.

    Here are the steps to add Google Analytics to your SoS website.

    1: Create your Google Analytics Account

    To create your Google Analytics account follow this link and their instructions: http://www.google.com/analytics/

    2: Insert the “UA” number into the backend of your SoS Website

    1. Login to your backend via: http://yoursoswebsite.com/wp-admin
    2. Enter your un/pw
    3. Under Appearance -> Theme Options -> Footer -> Google Analytics Code inpurt your “UA” number provided by Google.
    4. Click Save
    5. See Below Figure

    3: Add in Google Conversion Tracking for Google AdWords

    To add Google AdWords conversion code to your “thank you” page:

    1. Create the conversion code via your AdWords account.  The conversion code will look similar to:
    2. Add in the Google Conversion Shortcode to your “thank-you” page by
      1. Click Pages -> All Pages in the side menu
      2. Click Edit for your Thank-You Page
      3. At the bottom, enter in the following – substituting in your values for ID, format, label, and value that were provided by Google AdWords:
         
    3. Save the Page

    How to Change My Appreciation Values

    1. Login to the back of your website with your personal username and password. When you have successfully logged in, you will see a menu along the left side of the screen.
    2. Scroll to the bottom of that left side menu and click on the menu option that says “Short Or Stay”. This should take you to a screen that shows your Zillow API key, name, email address, etc.
    3. Scroll about half way down the page and you will notice three drop down menus that allow you to adjust the slow, average, and aggressive appreciation percentages.
    4. When you have changed the % to better reflect your market, please remember to click the blue “SAVE CHANGES” button at the bottom of the page.
    5. After making changes, you may want to retest your calculator with a few examples to see you are getting the desired results.