Hello and welcome, my name is Andrew Houglum with Direct Business Marketing. Today we’re going to talk about a marketing truth known as “Building a Better Bridge”. First I wanted to talk about marketing truths and what they are. At our business we’ve found that no matter what you’re marketing, if you follow these truths when you’re developing a campaign and messaging out to your potential clients your results will be much better. As we go through all of these, definitely wash them all and it will help you.
The first one we’re going to talk about is “Build a Better Bridge”. What do we mean by this? This is a marketing truth that holds true from print marketing all the way to online marketing. The first thing in building a better bridge is what are your prospective clients searching on online marketing or looking for offline marketing. The next question is, “What are you selling?” Really identifying your business is important and this is where a lot of businesses make their mistakes because they feel that they’re selling something that they’re not. This marketing truth is basically reminding you to make sure you recognize what your prospects are looking for, what you’re selling and make sure there’s a bridge between the two. Ensure that you can deliver what the prospect is looking for and bridge them over to what you’re selling so they can make the connection between the two.
In closing, figure out what you’re selling, figure out what they’re looking for, build that bridge and all of your marketing materials will perform better. Again, my name is Andrew Houglum; my contact information can be found on the last slide. I’d also like to remind you to join us every Wednesday at 10am PST for more of these live webinars. Thanks for watching.