Doing A Marketing Evaluation? Check Out DBM’s Social Media Marketing Services

Are you looking for a company that can help you with your business’ marketing evaluation and enlighten you as to the power of social media marketing? If so, Direct Business Marketing has a social media marketing service for every business owner out there. But first, what is social media marketing and why it is showing up on your marketing evaluation checklist? Social media marketing entails using social mediums, such as Facebook, Twitter and Google+, to reach out to customers on a daily basis, expand the number of clientele your company has and increase revenue for your business. If your business hasn’t entered into the world of social media marketing, but you’re interested to learn more about it, contact Direct Business Marketing to hear more about the services they provide.

DBM has a few different social media marketing packages to off you depending on your business needs. Direct Business Marketing will help you set up your social media accounts, can create custom photos for your social media pages and provide you with monthly reports showing the success of your social media marketing campaign.

If you’d like Direct Business Marketing to help you with your current marketing evaluation, they can offer you more information on all of their social media marketing services. Remember, the success of your social media marketing campaign depends heavily on how often your product or service is mentioned and can only come from an engaged fan base. To build upon the success of your business, check out Direct Business Marketing’s marketing evaluation tool and see if social media marketing is a good fit for your small business. Social media marketing is definitely something to look into if you’re looking for a new marketing avenue to pursue; not only can it provide you with new customers, it can generate a tremendous amount of revenue for your business if you use it correctly.

Do I Really Need To Use Social Media Marketing For My Business?

Some business owners that are new to the social media marketing world have many questions when it comes to creating a social marketing account for their business. When doing their marketing evaluation, they have come across social media marketing but are unsure what it all entails. If you’ve been left wondering just exactly why you should have a social media account for your business, we’ll tell you a few reasons why.

First of all, social media marketing gives you the opportunity to connect with your clients on a daily basis and provide value to them. Using social media marketing offers you an online presence that will generate leads and increase sales for your business when used correctly. It can often times be difficult to know how long it will take to see results from using social media marketing, but if you’ve done your marketing evaluation and determined that this is the way to go, you should continue to update the content on your social media account because it’s a great medium to use to reach out to many people at the same time.

If you are committed to making your social media marketing campaign successful, you will want to ensure that you continue to mention your products and services and provide your followers with updated, relevant content to create an engaged fan base. Once you have created this engaged fan base, they’ll share, like and comment on your content, allowing more social media users to see your business page, products and services.

If you’re still unsure whether or not social media marketing is the way to go for your marketing evaluation, check other business pages on Facebook, Twitter or Google+ and you’ll see the number of followers they have and the capabilities that these social media outlets have to offer them.

What Are The Advantages Of Using Social Media Marketing?

When doing a marketing evaluation on their business, many business owners often wonder why they even need a social media marketing account and what the benefits of it are. For some, especially old business owners, it’s hard to understand how powerful Facebook, Twitter and Google+ have become, but in a technologically driven world, they are the way to communicate with a large amount of people at the same time.

If you implement social media marketing into your marketing evaluation there are many advantages to having a social media account. It allows you to reach out to your clients on a daily basis and offers you, the business owner, the opportunity to learn more about your clients and their interests. When you get on a more personal level with your customer base, they’re more likely to put their trust in you and refer you to friends and family. Not only will your customers refer you by word of mouth, but their social media friends will see that they have liked your business and chances are they’ll look into your product or service and see what you have to offer. Ultimately, more leads will be generated as well as more revenue when you choose to add social media marketing to your marketing strategy.

If you use social media marketing the right way, use it effectively and create good, current content, it can do tremendous things for your business. The number of people joining Facebook, Twitter and Google+ only keeps growing, so the next time you are doing a marketing evaluation and trying to determine what’s best for your company, consider social media marketing to be an avenue that will be very much to the advantage of your business. Make sure you have all of your bases covered and you’ll love how much social media marketing helps grow your business.

What Is Social Media Marketing?

One marketing avenue that is relatively new, but becoming quite successful and popular, is social media marketing. If you have been doing a marketing evaluation and are looking for a fresh new medium to pursue, social media marketing is it. Essentially, social media marketing entails marketing by using Facebook, Twitter and Google+ to connect with clients and potential clients on a daily basis. All three of these social mediums are used by millions of people around the world each day and adding them into the marketing evaluation for your business allows you to reach potential clients that you may not have been able to connect with on other marketing avenues.

If you use social media marketing effectively, it can help your business tremendously. For example, if you create a Facebook page for your business and get a certain number of people to like your page, each time one of those people comments or likes something that you have posted on your business page will be seen by friends of those people. This in turn brings in more fans of your Facebook page, builds your customer list and grows your network of qualified leads. If you put your logo on your Facebook page, people will come to recognize it when they see it in other places and raise brand awareness for your product.

The next time you do a marketing evaluation for your business, make sure you see if social media marketing is a good fit for your business. The benefits of using social media marketing can be extremely powerful for your company if you use it the correct way. If you’re new to social media or don’t understand how it works, just know this: by leveraging your social media presence new sources of revenue will be generated for your business.

Use Social Media Marketing To Bolster Your Brand Awareness

You may have recently seen that social media trends are taking off and more and more people every day are signing up for a Facebook, Twitter or Google+ account; how can you take advantage of this fact and have it help your marketing process? The answer is simple: social media marketing for your small business.

Social media marketing can be a very powerful thing for your small business and help promote your brand awareness to millions to people that you may have never had the chance to target before. There’s one small catch though: you need to ensure that your social media marketing campaign is managed correctly and on a regular basis in order to generate the best results possible. Take Facebook for example, a successful Facebook campaign relies on how many times your posts and content get liked, shared or commented on. If you don’t update your content on a regular basis, you’re not feeding your followers the information that they desire and that they need to share with their friends.

This is where Direct Business Marketing comes in; DBM has a social media marketing package that can help you get the results that you are seeking from your social media campaign. The best part is your involvement in the process is as minimal as you want it to be; honestly, the only thing DBM needs from you is an email list of your existing customers and your business’s logo to get started. The awesome thing about DBM’s social media marketing services is that they take care of everything for you, from setting up your account to reaching out to your existing customers and encouraging them to follow you on your social media site. We even update your content on a daily basis and interact with your followers on their own pages. What could be better than adding a successful social media marketing campaign to your marketing process that you don’t even need to worry about?

Adding social media marketing to your marketing process can be a very positive thing for your business; it can boost your brand awareness and increase your customer base tremendously. To ensure that you get the most from your social media marketing campaign, contact a marketing expert at Direct Business Marketing today.

Two Simple Rules For Properly Utilizing Social Media

Hello everyone this is Granison Shines with Direct Business Marketing thank you for your time today. I am the Chief Marketing Officer here at DBM and wanted to share some valuable information with you today about utilizing social media as a marketing tool. The numbers show that social media continues to grow its users and if used correctly can be a great form of marketing for your business.

In order to capitalize on the ever growing social media user base it is important to remember these two simple rules when assessing your results. First, it is very important to use the reports and analytics that sites like Facebook or Twitter make available to you. Having this information at your finger tips is the best way to discover what has been popular on your page, what can be improved upon, and what your customers are saying about you. The great part about these reports is that the information gathered can eliminate the guessing game of how to best reach your audience. By focusing on what you know has been successful your company will be positioned to ramp up the number of likes, follows, or friends to your social media page. Once this has been achieved you can follow through with the second rule which involves engaging your customers and listening to what these new connections have to say. A big part of social media is connecting with people that once were not available and engaging your customers online can help you move in the right direction.

So in review, make sure you are utilizing your social media reports to focus your attention on what is successful and then follow through by engaging your new friends. These two simple rules are a great way to utilize social media as a part of your marketing strategy. Once again this is Granison Shines with Direct Business Marketing thank you for your time and have a wonderful day.

Social Media: Have a Plan and Marketing Assessment

Hello this is Granison Shines with Direct Business Marketing, Chief marketing officer here. Today we wanted to talk about social media and you having a plan. These are two major points I want to make here is to one, not dive into social media without having a plan. You must have a plan, don’t just randomly post content. Let there be a rhyme to the reason. Make sure that every piece of information you put out there is trickling them down the rabbit hole to the end goal which is eventually purchasing your product or service. However you want to do this, you have to make sure you have completely outlying plan to make sure your social media campaign is effective and making sure you get the results that you desire. Point number two that I want to make is focus on the goal. The goal is to get a like or a comment and continuously put information in front of your audience so that you can give them the right information that will again, lead them down the rabbit hole so they can engage in your product or service. That’s the end goal, so let’s stay focused on what we are talking about with social media and making sure we have a plan and then focus on the goal. Run as fast as you can towards the goal that makes sense for your audience. Again, this is Granison Shines and 602-369-8119 is my number. You can also email me at [email protected] and I would be happy to answer any questions you may have. Don’t forget to download our free marketing assessment at for marketing assessment. We’ll be talking to you soon, thanks and have a great day.

Using Social Media Marketing? Let Your Personality Show!

Hello this is Granison Shines, Chief Marketing Officer here at Direct Business Marketing and today we’re going to talk about social media marketing. I would like to make a few different points about this with a major one being to be social. When we talk about social media, you want to make sure you are personal; it’s called social media for a reason. Make sure you’re social with the community that you are targeting and wanting to generate leads and sales from; you want to engage with this community on a personal level, not always on a business level. Point number two is to use your personality; let your personality flourish and come out when you’re writing and posting content. Make sure that you’re having your personality come across the internet in the social media sites that you’re using for your social media marketing campaigns.

Again, my name is Granison Shines with Direct Business Marketing. If you’d like to contact me you can call me at 602.369.8119 or email me at [email protected] I’d also like to call your attention to our free marketing assessment located on our website at If you download this great tool it can help you determine which types of marketing strategies are best for your business type and customer base. We offer services such as website creation, mobile optimization, eCommerce, PPC campaigns and offline marketing materials. On our marketing assessment you can also find out more about our nine marketing truths that we apply to every marketing campaign that we undertake. We have proven success when using these marketing truths and we’d like to share them with you. Again, thanks for joining me today. I look forward to seeing you next Wednesday, and every Wednesday, for another segment of our Get Direct live webinar series.

Social Media Marketing: Where Do You Begin?

Hello again, this is Granison Shines, Chief Marketing Officer at Direct Business Marketing. Today we’re going to talk about social media and when you should get started. I’m glad you asked this question because I’m going to tell you some really good advice. First, pick one social site to start with and stay active with it. Get it really underneath your wings so you can elevate your company, status and industry; learn the rules and nuances of just one social media site first. For example, if you choose Facebook first, set up your page, make sure it’s appropriately monitored and know how to look at the statistics. Once you’ve gotten completely comfortable with this, then you can branch out to the next social media site of your choosing.

It’s important that you follow these steps for each social media site that you want to have a business account for. The set up should be a lot easier the second time around because all of the same information from your first account is available for you to us. The best advice I can give you for mastering social media marketing is to pick one social media site, become a pro at it and then move on to the next social media site that you’d like to target.

Again, I’m Granison Shines with Direct Business Marketing. You can reach me at 602.369.8119 or email me at [email protected] Remember, you can always download our free marketing assessment at to help you determine which marketing avenues may be best for your business. I’d also like to encourage you to join us each Wednesday at 10am PST for our Get Direct live webinar series where we discuss all things relevant to the marketing industry. Thanks for joining me today and I look forward to speaking with you again soon.

Successful Facebook Marketing: Have Your Business Profile Page Completed

Good morning; today we’re going to continue our conversation on Facebook marketing screwups. It’s going to be very important that you watch all of these videos because we’re doing this complete series and we’ll be adding supplementary videos in addition to our Wednesday webinars so we can hone in on some other topics, such as strategy.

Today we’re going to talk about having an incomplete business profile. You need to ensure that you have this complete. Why? Because I promise that if you like our page, we’ll like your page. Through this, however, we’ve noticed that a lot of these business profiles are incomplete. I want to address this issue and tell you to be committed to your business profile page.

To recap last week, it’s all about getting your friend’s friends to see what your content is by getting your friends to like or comment on your content. Why are we talking about your business profile? Because you have to have it completed because they’re going to get nosy and look at other things about your business. You want to have a few different things apparent: your cover photo with information about your business. For ours it’s sometimes information about our marketing webinars or a photo of myself or someone else. This photo should change when you have specific events coming up. The profile photo should be your business logo. It’s all about branding on Facebook so you want to make sure that you have your page sufficiently branded with your business information and logo. Remember people are going to potentially be going to your page from their smart phone, so you need to ensure it’s going to look nice even on a smaller device. Also complete your basic information such as when your business started, your URL, what your product and services are; you want to ensure you have all of this information complete otherwise you may be seen as a fly-by-night business.

If you have further questions you can contact us directly via telephone or email. Also don’t forget to download our marketing assessment questionnaire at to determine what your business’s marketing needs are.

Posting Unsocial Content On Facebook

Today on Direct Business Marketing’s webinar we’re going to talk about something we get asked rather frequently on Facebook, “How can I improve my Facebook presence? How can I attract and connect with more people on Facebook?”

One of the keys to doing that is your content and what you’re producing. One mistake that we see frequently is creating crappy content on Facebook. First you have to understand how Facebook works in order to be successful on Facebook. First, there’s you, then your friends, and then friends of your friends. The goal is to get content out to friends of your friends. You need to create content that will get ‘liked’ or ‘commented on’ by your friends so that it’ll get promoted to the next level and their friends will see it. The important thing to remember when you’re generating content, or doing anything on Facebook for that matter, it needs to be important enough to get a like or a comment on it. Here are some tips on how to avoid crappy content on Facebook.

Post content regularly, but not at the same time each day. If you know how Facebook works, there’s a News Feed that most people see when they log in that shows updates from their friends within the past few hours. If you produce content at the same time every day you’re only going to capture people that look at their News Feed at that time each day. Write content that has a personality; be yourself instead of just disseminating information out. Write content that will illicit a response from your friends. Whether this is specifically asking people to answer a question, taking a poll or writing content that will get people to respond to it. Write content that is social. People go on Facebook to be social and connect with others. One of the major reasons Facebook is successful is because it’s our nature to be a social species. If you continue to post things that aren’t social you’re going to turn people away. Look at it this way: if Facebook is a dinner party, you wouldn’t walk up to the people that are your friends and give them a sales pitch. You chit chat with them and ask them how they’re doing first.

If you would like some help with developing your marketing plan, I encourage you to download our marketing assessment questionnaire to help you with your business.

Facebook Marketing Screw-Up #1

So many business owners are frustrated about marketing on Facebook.  Why? Because it’s been like pulling teeth to get “Likes“, let alone “Leads“.  They’ve been sold a bill of good that all they had to do was set up a Facebook Business Page, throw up a few posts, and an army of traffic would bust down the door to buy their products and services. Well, nothing could be further from the truth!!!

Sadly, no one took the time to tell them about a “social business” strategy, COBRAs, or eWOMs, plus which techniques to use to get to “third party Friends”, and so much more.  All they’ve been doing up to date is mouthing off about their business thinking that some actually cares… Well, the results speak for themselves!

So, here’s the deal!  We’ve set up a Limited Seating seminar where they’re going to share Facebook Marketing information to a hand-full of qualified business owners – 30 to be exact.  And you’ll want to be one of the 30 or you can keep doing what you’re doing and getting the same dismal results – the choice is yours.

Below is the seminar information, then 1-by-1 over the next few days, I’m going to share a 5-part video series called – “The 5 Biggest Facebook Marketing Screw-Ups Businesses Make, Plus How You Can Avoid Them.”  I’m going tell you the very common screw-ups business owners make when marketing on Facebook. Finally, Drew’s going to tell you how to debunk every single one at the seminar.

BTW – the seminar is NOT free!!  You’re going to have to invest $40 (if you register early enough).  But when you get to the seminar, we’re going to give you the opportunity to get back DOUBLE the money you invested in the seminar…  OK?  No worries!  No fine print here – we’re serious…

Seminar Information:

  • Date: Tuesday, October 30th
  • Time: 9:00am – 11:00am
  • Location: Itericom Technologies – 250 S. Arizona Ave, Chandler, AZ
  • Investment: Early Bird Registration – $40 before 10/23/2012.    $50 on or after 10/24/2012.

Ok – so times-a-tickin’!  Register today here – 


To your marketing success,

Granison Shines – Chief Marketing Officer


PS – “Like” us on Facebook at and we will “Like” your Facebook business page also.  From there, we are going to launch a “Follow-the-Leader” Facebook marketing campaign.  We’ll explain in a separate email…