Who are You Selling to? Know Your Client Types

Hello, this is Granison Shines, chief marketing officer here at Direct Business Marketing. Today we are going to talk about your client types. I want to focus on three different client types or three different things you should focus on when you are talking about client types. First of all, point number one, is your client type a business or business to consumer? Of course that is something that you know automatically because you have a product that you are offering to a specific market. Sometimes you can have a product that offers both. Most of the time you are going to have a product that is going to relate to a business to business product or service that you are selling to a company or a business to consumer. The difference is the masses of course. There are more individuals then there are businesses.

Point number two is to understand that each of the client types have different motives as to why they buy. It could be a need vs. a want. Most of the business purchases end up being in a need category to make sure something can be done more efficiently within the business. With consumers we focus on the wants. So however there are some needs that you have to buy also.

Making sure the motivations are clearly understood which will bring us to number three. Number three is the message. Once we know who we are targeting, we know the motives for buying your service, making sure the message from there is conveyed across all the mediums and different messages or different client types have different messages that you have to address. It’s very important to clearly address what that message is. This is where all the ideas of what you are promoting to the consumer to make sure you have all the bases covered as to why they are going to buy from you.

Again, I’m Granison shines, here is my information. My email address is [email protected] My number is 602-369-8119. Make sure you download our free Marketing Assessment which will definitely help you out and put you in the right direction for marketing. Go to DirectBusinessMarketing.com/ma to get the free marketing assessment.

Why Outsource Your Marketing Services?

Why should you outsource your marketing services? For some organizations, they’re at a point where they need a strong competencies that come in that has an idea on what to do with marketing and hit the ground running. Here at Direct Business Marketing we have what we call our CMO, Chief Marketing Officer, services.

First, if you outsource to a company like DBM, we have multiple competencies within our company; we have the marketing consultant who has the big picture in mind, puts everything together, makes sure that we capture our target market and institutes the message that we want to convey. We also have our graphic designer that the marketing consultant works with, the programmers, copywriters and all the other people that have the competencies that we want to convey. To only have a single person have all of these competencies is going to be pretty difficult. You want to have access to a marketing team that can do everything that you need to do. Hiring a company that has multiple competencies, like DBM, is very important when you’re looking to outsource your marketing services.

Secondly, it’s definitely a relief on payroll activities; with an employee, you have to get them set up in your system, provide them with benefits and pay taxes on them. When you bring in a company for outsourcing, you don’t have to do that. They can hit the ground running understanding that they know what needs to be done for the project.

Point number three is that time-to-market is critical; we always talk about that when we release a product or service because the first on the market has the opportunity to capture more of the market share.

Make sure that you work with a company that can do all of these things for you when outsourcing your marketing services. If you have any further questions or would like to learn more about how DBM can help you with your marketing services, please feel free to contact me at [email protected], 602.369.8119 or check out our website at https://directbusinessmarketing.com. I’d also like to encourage you to download the marketing assessment from our website to establish which marketing avenues may be best for your business and client type.

QR Codes – When to Use Them

Hello, my name is Andrew Houglum, with Direct Business Marketing and today we are going to talk about a topic that annoys me. It is QR codes. QR codes are the little squares with the little boxes and you can use your cell phone and point it at the boxes and it will jump you right to a website. QR actually stands for Quick Response Code. Today we are going to talk about when to use them.

I might end up going off on my soap box here because I see them used wrong so many times. When should you use them? You should use them on print materials only. Don’t put it in the signature of your email. Why is that? A click on the link in the signature of the email is so much easier. I already have my mouse, I am already in your email, and you might as well give me a link instead of a QR code. If you’re thinking I’m going to get out my cell phone and point it at the screen to go to a website when at one instant I can click on my mouse. Don’t put it on your website. QR codes are intended for mobile use with your smart phone so that you can point at the QR code and jump to that specific website for more information. Another helpful tip for QR codes is, don’t link it to your home page. You know where the QR code is being used and what specific instance it’s being used. Most of our home pages are appealing to many different types of people for many different products and services that we are selling. For example on our website we talk about real estate marketing, we talk about SEO, we talk about print marketing, and we talk about all different topics. If I was using a print ad, I would know where they want to go and send them to a landing page. I want to send them to a landing page so I can capture their information. Again, use the QR codes properly. Don’t use them digitally on a signature of your email, it doesn’t make any sense. I can just click on a link rather than get out my cell phone to use it. Again, my name is Andrew Houglum with Direct Business Marketing and my phone number is 602-571-5803. My email address is [email protected] I want to draw your attention to our marketing assessment. Go to DirectBusinessMarketing.com/ma for marketing assessment. You can download it today. Thanks and have a great day.

XML Sitemap: Nerdy Concept With Valuable Results For Search Engine Exposure

Hello everyone Andrew Houglum here with Direct Business Marketing thank you for your time today. In working with clients every day to improve their online presence I have developed some simple guidelines for doing just that. One of those guidelines involves the use of an XML Sitemap in order to help search engines like Google search all of your web pages more efficiently.

I know sometimes these blogs can be a little nerdy but in all honesty an XML sitemap is a very important part of improving your online marketing. An XML sitemap simply put is a coding file on your webpage that will list individually all of the pages on your website. Large search engines like Google simply cannot handle every single websites data on their servers and this is one way to avoid that. As someone who is marketing their site this makes it much easier for Google to index your site. Through a great service called Google Webmaster Tools you can claim your website and start uploading all of your web pages in just a few clicks. If you are using a content manager like WordPress there are plenty of plug-ins that will actually do this for you. By employing an XML sitemap you will allow Google to search your webpage much faster and index all of that relevant content you’re sharing. I have submitted thousands of web pages to the Google Webmaster Tools at one time and even with that enormous amount of data it was indexed in only a few days.

So even if the idea of an XML sitemap is a little nerdy for most it is certainly an important part of maximizing your websites potential. For more helpful hints make sure to download the marketing assessment tool from my website to grow your online presence. This is Andrew with Direct Business Marketing thank you for your time and I look forward to hearing from you in the future.

Removing Negative Keywords From Your PPC Marketing Campaign Can Save You Money

Today we’re going to talk about a Pay-Per-Click subject that you need to know about if you’re running your own PPC marketing campaign. Of course, if we’re running your PPC marketing campaign for you, we’ll take care of it, but if not, this is something you should know. With your Pay-Per-Click marketing campaign, you want to take a look at negative keywords.

Basically, when you’re matching on keyword phrases and you’re doing a broad match on “short sale”, for example, anyone that types in these two keywords, your ad will show up. There are a lot of examples of phrases that have those two words, but they’re not looking for what you’re selling, for example JCPenneys “short for sale”. It has “short” and “sale” but those people are looking for clothes, so you’d put JCPenney as a negative keyword. Anytime your keyword shows up and JCPenneys, don’t show my ad; these are like stopping keyword phrases.

If you set up your broad matches and log into your account at Google Ad Words, go to keywords and roll over where it says “keyword details” and select the option that says “all”. This will show every keyword that your ad has ever been shown for. If you go through the list for keywords that don’t match what your ad is selling, add them to your negative keywords list. This can save you lots of money because a lot of times it will be someone that was looking for shorts, as opposed to short sales, but still saw your ad and clicked on it. You want to reserve your money for people who are highly interested to what you’re doing. Find those negative keywords and add them to your campaign because it will save you money.

Again, my name is Andrew Houglum with Direct Business Marketing. I would like to draw your attention to our Marketing Assessment at https://directbusinessmarketing.com/ma; you can download this document and it will help you with your marketing campaigns and strategies for your business.

Pay-Per-Click: Don’t Take Every Keyword Suggestion that Google Gives You

Hello, my name is Andrew Houglum with Direct Business Marketing. I want to talk about a mistake that a lot of people make when they are managing their pay-per-click account. If you have a pay-per-click account through Google Ad Words, up at the top they have a lot of suggestions to help your campaign along. Now, something to keep in mind with these suggestions is Google’s whole goal in life is to spend your money that you have allocated for your budget as quickly as humanly possible. They want the money. Your goal is not to do that. Your goal is to have higher conversions or get the right clicks to your website or people that are looking for your products and services. From time to time, Google will make suggestions for keyword phrases telling you that you can get 20 more clicks if you use their keyword phrases. Again, our goal isn’t clicks, our goal is conversions. So, analyze every one of those suggested terms. There is a button that says, accept all suggestions. Don’t ever do that, because you want to go through the suggested terms and make sure they match for you. I’ll give you one example. Let’s say you are a realtor and maybe you are looking for people to sell their house, well some suggestions might be homes for sale. Well, those are buyers, that are someone looking to buy a house, not sell a house. So you don’t want to take those keywords. You have to weed through those keywords and don’t take every suggestion because what you will end up with is you will blow through your pay-per-click budget and not have the conversions that you want. Here’s my contact information and my name again is Andrew Houglum, with Direct Business Marketing. My phone number is 602-571-5803 and my email address is [email protected] I want to draw your attention to https://directbusinessmarketing.com/ma for marketing assessment. It’s a great tool to use to assess your marketing today. Thanks and have a great day.

Pay Per Click May Reward You With Page One On Google

Hello everyone Andrew Houglum with Direct Business Marketing here today to talk about some search engine improvements you can make. I am talking with business owners every day about ways to improve their Google search results and have come up with some simple guidelines to get you started. By following these guidelines you can better position your company to be exposed to the largest audience available.

Nearly every day I am asked how to get to page one of Google. One of the easiest ways is to pay for it through Pay-Per-Click marketing. The first step to a successful PPC is doing keyword research. Google provides a free search called Google Keyword Tool that will show you how many people search on those words every month. This tool will also give you suggestions for other keywords to consider that pertain to your business. Once you have established your keywords make sure to group them by topic. Doing this will give you a better quality score on Google and help you find different kinds of clients. Finally, once you have loaded up your keywords make sure to use broad matches in order to give you the most bang for your buck. This will give you a better understanding of what works and what doesn’t in the beginning. Once you have that established you can focus these keywords or phrases around the results you have seen in the past.

These three steps will help you better utilize the Google search engine through Pay-Per-Click advertising. For more information on improving your reach make sure to download the free marketing assessment tool on my website and contact me with any questions you have. Once again I’m Andrew with Direct Business Marketing thank you for your time and I look forward to speaking with you in the future.

Doing A Marketing Evaulation On Your Business? Online Success Lies In Website Conversions

If you’re doing a marketing evaluation for your company and you’re considering building a website and taking advantage of online marketing, it’s best to know a thing or two about successful internet marketing before you begin. One of the most important things to know when doing a marketing evaluation and attempting to make your business successful via internet marketing is web conversion.

What exactly is web conversion? Basically, when a potential customer is browsing your website, you want to convert them from just a prospect to an actual customer. For example, if you have the Short or Stay Calculator on your website, actually getting that individual to fill in their information and use the calculator may be considered a web conversion for you. Essentially, when trying to create a web conversion from someone browsing the internet, you want to make them more than just a person browsing your site; you want them to take that next step.

When doing your marketing evaluation you really need to ask yourself what aspects of your website are going to create that web conversion for you. There are many different ways to do this, such as focused content, including video, text and pictures, always current content, ease of use of your website and understanding your customer base. Ultimately, when doing your marketing evaluation you want to determine the best way to entice your potential clients to take the next step on your website and convert them from a potential customer to an actual client.

You may have a website for your business, but simply one and getting traffic there won’t make your business successful. After getting traffic to your website, you need to take advantage of website conversion and then, and only then, will your online marketing plan be a success. If you are currently doing a marketing evaluation on your business, remember this important step of creating a web conversion because it could make all the difference in the world when it comes to the effectiveness of your company’s website.

Use Auto Transcription For Your Video Marketing

Why it’s important to take advantage of video marketing auto transcription; hello again and welcome to our Get Direct live marketing webinar, I am Andrew Houglum with Direct Business Marketing. Today I would like to talk to you about something that not many people know about, the concept that YouTube auto transcribes all of your videos. There is actually a button underneath your video on YouTube where you can look at the transcription that takes place.YouTube uses this auto transcription to help them figure out what your video is about and potentially can help your video show up for a number of different search phrases.

What we found in our testing is that it really helps to utilize this and enunciate, especially in the first couple seconds of the video. It is important to plainly say what the video is about and enunciate it well. For example, this video is about using auto transcription for your video marketing; so if you noticed, I said these phrases and keywords right at the beginning of this video. Again, this is just a quick tip to help you utilize the auto transcription feature that is on YouTube and to make your video marketing campaign do more for you and your business.

I’d really like to encourage you to go to https://directbusinessmarketing.com/ma to download our free Marketing Assessment today. We’ve developed this Marketing Assessment to help business owners, such as yourself, determine which types of marketing mediums are best for their business and customer type. We provide all of the services that are listed on our Marketing Assessment, so if you have further questions, please feel free to contact me at 602.571.5803 or [email protected] Hopefully we’ll see you again next Wednesday at 10am PST for the next video segment in our Get Direct marketing webinars. Thanks again for joining me and have a great day.

Video Marketing: Make Sure Your Viewer Always Knows What’s Next

Hello everyone Andrew Houglum here with Direct Business Marketing talking with you today about video marketing. Using video marketing is a great way to connect and engage your customer base and today I wanted to share some information on making this a successful tool. Anyone can throw a video up on their website but we want your videos to end with the question ‘What’s Next?’.

This means your videos should end with a call to action for your viewers. The last thing you want to do is leave your customer hanging so to speak and have them start watching other videos or navigate to a different page. For this reason make sure your videos end with a clear call to action for your viewer to follow through to the next step. If you don’t tell your viewer what to do they will make that decision on their own. At the end of video you should be telling your viewer exactly what to do whether it is through a link to a new page or content to download. The value of using video is showing your customers that you are a real person and building a connection through that interaction. In order to capture that connection make sure your videos always provide a clear call to action for each and every viewer. In doing so you will answer the question of ‘What’s Next?’ for each and every customer who watches your video.

With that in mind, go to my website, directbusinessmarketing.com/ma , and make sure to download our free marketing assessment tool today. If you have any questions about video marketing you can also reach me at 602-571-5803 or via e-mail. Thank you for tuning in today and I hope to hear from you soon.

E-Mail Marketing: A Call To Action Can Drive Your Success

Hello everyone Granison Shines here again to wrap up our discussion about e-mail marketing and reaching clients. In this series of videos we have covered each of the essential steps needed to make sure your e-mail marketing is successful. If you have not seen the first installment on e-mail marketing please make sure to check it out on my website.

E-mail marketing is something that a lot of companies use but are not always utilizing this e-mail to its full potential. In order to make your e-mail marketing successful day in and day out make sure you are using short informative paragraphs, making use of bullet points to drive home a point, and most importantly close the e-mail with a call to action. The first impression of your e-mail is very important and one way to capture your client’s attention is with easy to read short paragraphs full of information. One way to share a lot of information without lengthy paragraphs is the use of bullet points. Using bullet points keeps your client focused on the main subject of your e-mail while also conveying your entire message. Most importantly the reason we want that focus is to deliver a call to action at the end of the e-mail. Whether this is a link to your website or a product that is the subject of the e-mail make sure you are motivating them to follow through.

These are three tips to e-mail marketing that will help you keep your clients focus while also delivering your message and the result you had hoped to gain. To consider other ways you can improve reaching your clients make sure to download my free marketing assessment at directbusinessmarketing.com. Once again I am Granison Shines, thank you for your time today and feel free to contact me with all of your marketing questions.

Two Simple Rules For Properly Utilizing Social Media

Hello everyone this is Granison Shines with Direct Business Marketing thank you for your time today. I am the Chief Marketing Officer here at DBM and wanted to share some valuable information with you today about utilizing social media as a marketing tool. The numbers show that social media continues to grow its users and if used correctly can be a great form of marketing for your business.

In order to capitalize on the ever growing social media user base it is important to remember these two simple rules when assessing your results. First, it is very important to use the reports and analytics that sites like Facebook or Twitter make available to you. Having this information at your finger tips is the best way to discover what has been popular on your page, what can be improved upon, and what your customers are saying about you. The great part about these reports is that the information gathered can eliminate the guessing game of how to best reach your audience. By focusing on what you know has been successful your company will be positioned to ramp up the number of likes, follows, or friends to your social media page. Once this has been achieved you can follow through with the second rule which involves engaging your customers and listening to what these new connections have to say. A big part of social media is connecting with people that once were not available and engaging your customers online can help you move in the right direction.

So in review, make sure you are utilizing your social media reports to focus your attention on what is successful and then follow through by engaging your new friends. These two simple rules are a great way to utilize social media as a part of your marketing strategy. Once again this is Granison Shines with Direct Business Marketing thank you for your time and have a wonderful day.