Utilizing Google Keyword Tool To Target New Customers

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Hello and welcome to Direct Business Marketing’s Get Direct live webinar series. Thanks for joining me again today for another helpful video on how to better the marketing plan of your business. Today we’re going to talk about a simple trick to ensure all of your blog posts are as targeted as possible.

I was actually talking to a client the other day that asked about Google analytics and looking at the stats of their website to see what they should blog about. This is actually the opposite of what you want to do. Google analytics are great to see who’s coming to your site, where they’re coming from and how you can improve user experience on your website. What you want to do with new content is grab new people, people who are searching for things that aren’t already driving them to your site.

A great tool to do that is called the Google Keyword Tool. You can use this tool to search around and find what people are searching on. I would encourage you to use it, find what people are searching on in your business and use those search phrases to target them in the titles and body content of your blog posts. Of course, if you’re not blogging, you should be to give a great user experience, to showcase your expertise and drive more business to your site.

Again, I’m Andrew Houglum and here’s my contact information; you can reach me via telephone at 602.571.5803 or send me an email at [email protected]. I’d encourage you to go to our website, DirectBusinessMarketing.com/ma, and download our marketing assessment to start advancing your business marketing today. Thank you again for joining me and I look forward to seeing you next week for our continuing Get Direct live webinar marketing series.

Don’t Forget The Link!

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Hello my name is Andrew Houglum with Direct Business Marketing and today we’re going to talk about a quick little tip that I don’t see some people doing when they upload marketing videos to YouTube, so I just want this to be a reminder. When you’re uploading your marketing videos to YouTube, this is something you should be doing on a regular basis, make sure in the description of your video you’re putting a link to your call to action. When you copy and paste your link to your call to action, make sure it has the http:// at the beginning; so, for example, instead of just putting DirectBusinessMarketing.com you should put https://directbusinessmarketing.com that way you can have a full URL. We’ve done many other video webinars talking about the power of YouTube, the power of video and search convergence.

Again, don’t forget to put a link to your call to action and when you put your links in don’t forget to put the http:// at the beginning of the link. Here’s my contact information, again my name is Andrew Houglum with Direct Business Marketing. You can reach me via email at [email protected] or give me a call at 602.571.5803. I would also like to remind you to join us every Wednesday at 10am PST for our Get Direct Webinars where we talk about different aspects of marketing and tips on how to make your marketing plan work better for your business. One last thing, to get your free marketing assessment document and questionnaire check out https://directbusinessmarketing.com/ma. This is a quick and easy questionnaire that will help you determine what the best types of marketing are for your specific business. Again, thank you for joining me today and I look forward to seeing you next week at our Get Direct marketing webinar.

Marketing Truths: Using Video In Your Marketing Plan Can Mean Victory For Your Business

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Welcome to another marketing truth video where today we’re going to talk about video and why it’s so important in your online marketing plan. To see all of our marketing truths, go to our website, www.DirectBusinessMarketing.com/webinars, and check out the archive of our marketing truths.

There are a few reasons why you should implement using video into your business’ marketing plan. The first reason is simply because people love to watch video. How do we know this? Movies are viewed by billions of people every year and YouTube is one of the most viewed websites on the planet. People like to watch video about all kinds of things and typically people would prefer to watch a video of something rather than read a book. This isn’t the case for everyone as some people do enjoy reading books over watching a video but there’s so much more communication that happens through video as opposed to just reading text on a page. In this webinar, for example, you can see my body language, how I look and there’s much more communication that happens through my tonal and facial expressions.

Second of all, people buy from other people that they know, like and trust, specifically in service based industries. People buy from people because it’s a relationship world out there; video marketing helps to facilitate that relationship.

Third, video allows you to showcase your expertise, especially if in your industry there might be some complicated concepts that may need explanation or just talking about your industry in general. Video allows you to showcase that expertise, to talk about what you do and allows the potential client on the other end to see your passion about what you do.

A fourth reason for leveraging video in your marketing has more to do with a SEO reason, the video show in the search results. As part of the results in Yahoo or Google you see some video options for you to look at. This is known as search convergence, it’s all the search items coming together. Using video is an SEO technique and a way to move your content up in the search engines without actually moving your webpage up.

Again, if you’re not using video in your marketing, especially if you’re a service based business, you should definitely be implementing video into your business’ marketing plan. We also have a few things on our website that I would like to bring your attention. First we have our marketing assessment; it’s basically a document you can fill out to help you determine where you should be marketing and help you build a marketing shell for your business. You can find this at https://directbusinessmarketing.com/ma. I’d also like to remind you that every Wednesday at 10am PST we do these marketing minutes where we talk about marketing items and get some good information out to you.