Nurture Marketing

Nurturing clients and prospects you’d like to become clients, is essential for your business’ growth; however, it is often overlooked.

An effective Nurture Marketing campaign begins with exceptional planning to convert your prospects into clients and sell more to the clients you already have. For of this reason, we’ve created our Nurturing Marketing Solution.

The goal of the nurture campaigns is to:

Create Top-of-Mind-Awareness to your entire database
Convert leads into clients and
To upsell and cross sell to your clients

That being said, there are 5 types of nurture campaign that should be created:

Annual Nurture Campaign – the objective of this campaign is to create continued awareness and foster a relationship utilizing non-sales based email and/or print mediums. DBM will provide a nurture campaign that:
- Includes 30 non-sales emails
- Automatically disseminate emails from the CRM
- Includes the design of 3 customized postcards for Birthdays, Anniversaries, and a Holiday Season (where applicable)
- GOAL: Create Top-of-Mind-Awareness (TOMA)
- INVESTMENT – $450 one-time
Existing Client Nurture Campaign – The objective of this campaign is to upsell Customer’s existing clients into purchasing more products/services. DBM will provide XXXX nurture campaign(s) that:
- Contains 12 follow-up emails to be delivered monthly – 1 / month
  Work with Customer to identify the specific product/service the clients have purchased, and identify the appropriate upsell products/services
- Work with Customer to create the appropriate call-to-actions for the campaign
- Work with Customer to construct a sales offer (“Hard Offer”) to generate sales (where applicable)
- Monitor the effectiveness of the nurture campaign; making changes if needed
- GOAL: Sell more of your products & services
- INVESTMENT – $450 one-time
New Client Nurture Campaign – – The objective of this campaign is to assist Customer’s new clients in getting the most out of their recently purchased product/service. DBM will provide XXXX nurture campaign(s) that:
- Contains 5 follow-up emails to be delivered in the first 8 days
- Work with Customer to identify the specific product/service the new clients purchased
- Work with Customer to identify key information or action items
  Monitor the effectiveness of the nurture campaign; making changes if needed
- GOAL: Solidify relationship and answer “What’s next?”
- INVESTMENT – $300 one-time
New Lead Nurture Campaign – New Lead Nurture Campaign – The objective of this campaign is to convert Customer’s new leads into new clients. DBM understands that new leads are extremely important, and following up with the leads needs to happen immediately and automatically. DBM will provide a nurture campaign that:
- Contains 16 follow-up emails: 5 emails in the first 8 days then 1 email per month after
- Work with Customer to identify the specific product/service the new leads are interested in
- Work with Customer to create the appropriate call-to-actions for the campaign
- Work with Customer to construct a sales offer (“Hard Offer”) to generate sales (where applicable)
- Monitor the effectiveness of the nurture campaign; making changes if needed
- GOAL: Showcase expertise & Convert to a sale
- INVESTMENT – $300 one-time
eMail Marketing Campaign – The objective of this nurture campaign is to cause the recipient to take action. This campaign can be used to: reactivate clients, promote an event, new product launch, and many more. DBM will provide a campaign that:

Create 5 emails
Work with Customer to identify the specific product, service or event to be marketed
Work with Customer to identify key information and action items
Work with Customer to create the appropriate call-to-actions for the campaign
Work with Customer to construct a sales offer (“Hard Offer”) to generate sales (where applicable)
Monitor the effectiveness of the nurture campaign; making changes if needed
INVESTMENT – $350 one-time

Each has a different message that you’ll need to convey to them. Ultimately, you need to have all 5 running at the same time, plus, you should be on top of your list wrangling. In other words, move leads and clients to their appropriate database for marketing purposes.

DBM Duties:

Write a 100% customized Nurture Campaign
- Create attention-grabbing Headlines
- Construct Body Copy
- Create effective Bullet Points (where applicable)
- Develop appropriate Call-to-Actions for the campaign
- Construct Hard Offer (where applicable)
Research internal upsells and cross-sells from products and/or services you offer
Schedule content for delivery from your technological system
Design 3 customized postcards for Birthdays, Anniversaries, and Holiday Season (where applicable)
Monitor the effectiveness of the nurture campaign

Contact your DBM Marketing Consultant for package pricing.

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. ~Forrester Research

Benefits

Creating the entire Nurture Marketing Campaign for your client-types
Installation and configuration of the nurture campaign in your system
Analysis of your systems for proper integration
List / database wrangling – to keep your leads and prospects in the correct area(s)

FAQs

How long does it take to implement the Nurture Process & Workflow Solution?

A DBM Marketing Consultant can answer to that question much better once you have an initial conversation.

Who sends out the campaign from our systems?

It totally depends on how you want to work with DBM. We have several clients who like to do it themselves, and we have many other in which we do it for them. We have the capability to manage the entire process if you desire.

Does a Nurture campaign include using offline / traditional media?

In some industries, it is essential to use both, online and offline marketing materials, to facilitate a solid nurture campaign. Some other industries can get by with using just one. This will be one of the items discussed in the initial meeting for your campaign.