Marketing Action Plans for real estate agents is our topic again today. This week, we’re focusing on a plan for those of you that have about $3,000 to spend on marketing per month. If your marketing plan budget is less than that, you’ll want to check out the last few weeks of marketing plans that laid out a free marketing plan, a $500 budget plan, and a $1500 budget plan that might be right for you.

With a $3,000 marketing plan budget, you can expand your already existing Pay Per Click campaign to include other networks like Facebook, Bing, and Yahoo. Remember, if you’re already running an effective PPC campaign, you can expand the budget to expand the number of leads. You can also expand your TNT program. If you increase the number of videos you’re doing or the number of websites in your network. Next, we believe you should consider expanding your SEO backlinking. And finally, sending out mailers to a deliquent list can prove effective. We need to remember our printed materials because not everyone is comfortable with the online marketing yet.

We’re continuing our marketing action plan series discussing your marketing strategies if you have a $1500 budget. If you haven’t checked out the zero dollar budget and $500 budget from earlier webinars, please check those out today.

First of all, if you have already used some of the previous items, you should implement your pay-per-click campaign or expand the campaign that you already have. You can do this by expanding to other networks like Bing and Yahoo. At this level, if you aren’t using PPC, you are missing out on leads.

Another marketing plan to consider with this budget in mind is an old school tactic that works well. Farm an area with printed material. Find an area that you know well or has the right price point and send out a strategic marketing campaign with a letter, postcard and door hanger.

You can also expand your SEO reach with backlinking and boost your organic search results. And the final thing that you can do with this type of monthly budget is expand your video bloggin efforts. We have a product called TNT that can help you with your online marketing campaigns.

Today we’re continuing our action plans for real estate agents. We spoke about free marketing plans last week and we’re going to talk about if you have $500 to spend on your direct marketing budget.

We’ll show your lead generation process as usual to give you a reminder on what the goal is in using your online marketing and direct marketing budgets. So, moving forward on the next level, here are some of the things that you can use to market your business with a small budget.

This action plan is for the short or stay marketing system, but it can be used for anything.

Today we’re talking about our marketing action plans. We’re going to give you a documented version of this plan with this video so that you can put the two together.

We always talk about our lead generation sources when direct response marketing. There are four aspects of a marketing campaign; generate, capture, store, and nuture. Right now were positioning the short or stay calculator as that capture source. We’ll talk about where to store those leads and, of course, nuturing those leads. Whether you’re emailing them or picking up the phone, you have to nuture the leads to effectively market your business.

If you have no money to market your business, there are a few things that you can do to directly market your business. You can use email marketing to past clients. Craigslist is also a great way to get some free marketing. We also strongly suggest video blogging to market yourself and your business. Posting to social networks is a great way to get your business out there and social marketing is becoming increasingly popular. You should also link to your current websites to let people know that you have other sites. You can also provide a live open forum to connect with homeowners or other agents to market your business.

Take a look at the list and if you have any questions please contact us directly. We are here all day to answer your direct response marketing questions.

Thanks for joining us with another Get Direct Online

Marketing webinars. Today we are talking about video

marketing with YouTube. We strongly suggest to all of our

clients that they use video. The more video you make, the

greater your results. And you can kill several birds with

one stone in your online marketing efforts while making

videos.

Youtube is actively transcribing your videos. When you

make a video be sure that you speak clearly at the

beginning of your video, using keywords. Use these

keywords as often and as naturally as possible.

Take advantage of those initial few words that are

transcribed by YouTube and, in turn, searched by Google.

Your online marketing process will benefit by making this

one little change.

Today we’re talking about Online Marketing strategy for realtors and real estate professionals. We’d like to give you an idea about the success that we’ve had in the real estate industry with online marketing.

We provide a variety of services to realtors that are looking to market their business online. First, we offer a branded website that is about you and your real estate team, effectively marketing your business online.

Second, many realtors are marketing to home buyers. So, we provide a website that has your IDX solutions. This domain is a search engine optimized to make it easier to find in search rankings.

We also provide websites that you can use to market to people looking to sell their home and websites that market to other agents and people that you are recruiting to join your company.

All of these online marketing options are provide with our marketing experience and offline marketing solutions.

Today I’m going to speak to you about a topic that Andrew discussed last week, where to find information on Video Marketing Madness. We continually answer questions about video marketing; how to do it, tools to use, and other video marketing tips.

Andrew made a video that is about 15 minutes long. You can check it out for more tips. Also, if you know Direct Business Marketing’s philosophy at all, you already understand that 90% of our clients use video marketing. It’s important for potential clients to see your face, especially for customer intimate industries like real estate.

You can watch this video at http://KevinAndFred.com/vmm-random-tips. There are lots of tricks and tips that you can use right now.

http://ShortorStay.com/agents/

Granison Shines discusses the Short or Stay Marketing System created to generate leads for realtors who deal with short sales. Today”s topic discusses using Door Hangers to generate leads.

Today, we’d like to announce a new package that will help with video marketing as a part of your online marketing plan. We receive lots of questions about video marketing and video blogging. So, today, we’re going to talk about an interesting new product that we are creating with Kevin Kauffman and Fred Weaver called Video Marketing Madness. For those that don’t know Kevin and Fred, they have been running a very successful real estate business in Arizona and it has been aided by the use of video marketing.

We’ve taking a behind the scenes look at how Kevin and Fred use video marketing and packaged it up into a step by step process. Basically, the steps that it takes to effectively use video marketing. Be sure to sign up at http://KevinAndFred.com for more information about the release of this package. In the meantime, you can also check out http://kevinandfred.com for more information on video blogging. We’re putting the finishing touches on a video marketing package that will give you a specific process to follow in effectively using video marketing as part of your online marketing package.

As we continue our series on marketing plans based on your budget, we discuss email marketing to increase your business. Your online marketing plan can be greatly bolstered by several free marketing solutions and email marketing is just one of them.

Email is still a very effective way of grabbing attention for your products or services. People are using a variety of sources to receive emails. So, we need to keep that in mind when we are using email as a method of online marketing. Keep in mind that we don’t want to create a lenghty email because many people are viewing your emails on a mobile device or tablet. So, for easy reading, we suggest you to keep the email marketing messages short.

If you don’t already have an email list, you should start building a list. We have spoken previously about building a community and this will come into play when you start your email marketing campaign.

There are three things to remember when you’re sending out emails as a part of your online marketing campaign. First, you should be emailing past clients. Stay in touch with them. Pick a frequency and stick to it. We recommend AT LEAST once per month. Also, you should set them up on an automated drip campaign. This is a great way to nuture your community.

Lastly, there are a few “best practices” you should keep in mind when setting up your online marketing plan and email marketing campaign. The subject line is important. It should be attention grabbing because they will look at it, judge it, and decide whether they will read it or not. The body copy is important. You should have one paragraph, maybe two, and that is it. Then include a few bullet points. Finish with a link to your website, not the homepage, but the specific page that you want them to land on. If you’d like to take it a step further, have a video on the page that you link to.

You can check out
http://DirectBusinessMarketing.com/downloads/sos/email-marketing-checklist.pdf for more information.